Founded in 2022 by Handy Kosasih and Yura Yudhistira, Nexalab was built on their combined decades of experience. Handy brought over 25 years in IT systems and operations. Yura brought 20 years in web development and data security.
They saw how broken sales processes, scattered CRMs, and disconnected ad, email, and analytics platforms made it harder to convert leads and measure performance.
That insight led them to build Nexalab and focus on creating systems that support real marketing execution and sales growth.
Many CRMs are difficult to update and don’t reflect how teams actually sell. Nexalab integrates systems that follow real workflows and reduce manual steps.
Running ads and emails across separate platforms leads to delays and missed leads. Nexalab connects campaign tools to streamline execution and improve tracking.
When teams pull numbers from different sources, reports become unreliable. Nexalab builds a single reporting pipeline so decisions are based on consistent data.
Outdated websites mislead through poor layout, slow speed, or broken flows. Nexalab builds responsive, conversion-focused sites that support real business goals.
Billing, ticketing, and project systems often operate in isolation. Nexalab connects them into one flow to keep work moving without delays.
Client-Focused: As a b2b marketing automation company, we work directly with sales and marketing teams to address pipeline gaps, campaign flow, and reporting structure. Every solution supports lead generation, conversion, and revenue growth.
Integrity and Transparency: We keep communication clear, share real progress, and stay accountable at every step.
Innovation and Excellence: We improve how campaigns run, how CRMs function, and how results are measured. Every update is shaped by practical needs from the field.
Quality-Obsessed: We test every release against live use cases in sales and marketing. From data syncs to automated actions, nothing goes live unless it works under pressure.
A central dashboard built for marketers and sales leaders who need fast, daily access to the metrics that drive revenue.
Keeps contacts, deals, and campaign data consistent across platforms so marketing and sales stay in sync.
Combines Autotask data with BI and reporting tools to give teams a full view of performance and delivery.
Detects broken form submissions and alerts your team before leads are lost. Works in the background, every day.