Web based CRM is proving to be a fit for more and more businesses. Why? Because it adapts. It works wherever your team works. It scales when you grow. And unlike on-premise systems, it doesn’t come with heavy setup or maintenance demands.
This makes a big difference for businesses juggling sales, marketing, and operations on limited bandwidth. No patching servers. No wrangling outdated software. Just a clean and connected cloud based CRM solution.
At Nexalab, our team is part of this CRM evolution. We’ve seen firsthand how this CRM shift empowers teams to move faster and work smarter. That’s why our CRM integration service weaves our clients’ web-based CRM software into daily workflows.
In this article, we are going to explore the 2025 popular web based CRM software. We chose these 10 platforms specifically for how they align with our client’s business needs. Let’s say, like team size, industry goals, budget, and existing tech stack. Also, we’ve considered factors like budget, ease of integration, and how well each system aligns with modern tech stacks.
1. HubSpot CRM
HubSpot CRM is often praised for its user-friendly design and generous free version. This makes HubSpot a web based CRM for small business and startups. HubSpot shines in inbound marketing, automation, and integration.
However, as your needs grow, so might the price, especially with advanced features and larger contacts. Customisation also leans toward configuration over coding flexibility. HubSpot CRM is best suited for small to mid-sized businesses prioritising marketing automation. Hubspot pricing plans are:
- Starter Customer Platform: A$23,32 per month per seat
- Professional Customer Platform: A$2,021 per month for 7 seats
- Enterprise Customer Platform: A$7,307 per month for 7 seats.
2. Salesforce Sales Cloud
Salesforce Sales Cloud delivers depth, scalability, and unmatched customisation. Its strengths lie in robust automation, Einstein AI analytics, and expansive third-party apps. However, complexity and higher pricing can be barriers. And the setup often requires expert hands.
Salesforce Sales Cloud best suited for mid-to-large businesses that demand tailored workflows and scalable architecture. Here are the Salesforce Sales Cloud pricing plans for SMBs per user per month:
- Starter Suite: A$35
- Pro Suite: A$140
- Enterprise: A$231.
3. Zoho CRM
Zoho offers a free web based CRM that supports up to three users. This is why Zoho CRM balances cost and capability remarkably well. Also, Zoho brings contract flexibility, and a simplified UI. The platform packs a broad feature set. And sometimes too broad.
In some cases, some users find the platform overwhelming due to the sheer number of tools within Zoho’s wider ecosystem. If you only need basic CRM functions, it might feel like overkill. Zoho CRM works well for small to mid-sized businesses and startups that want scalable sales, marketing, and customer service tools under one roof. The Zoho CRM pricing plans per user per month are:
- Standard: A$21,85
- Professional: A$35,90
- Enterprise: A$62,44
- Ultimate: A$81,17.
4. Pipedrive
Pipedrive keeps sales pipelines visual, simple, and intuitive. Its drag-and-drop interface simplifies tracking. AI-powered tools boost sales teams’ efficiency. But there’s no free version. Plus, unlocking richer reporting or campaign tools can push up costs.
Pipedrive is best for teams with clear-cut sales cycles and minimal reliance on marketing modules. The pricing of Pipedrive per seat per month and billed annually is:
- Essential: A$21,85
- Advanced: A$37,46
- Professional: A$76,49
- Power: A$92,10
- Enterprise: A$123,32.
5. Freshsales
Freshsales by Freshworks brings AI-led insights and automation to CRM. For many teams, it’s a practical web based CRM system that combines modern AI features with a clean interface. On the flip side, entry-level plans are limited, and navigating deeper features can be tricky without prior experience.
Freshsales suits lean sales teams hungry for smarter outreach tools without a significant learning curve. The pricing of Freshsales per user per month and billed annually:
- Growth: A$14,05
- Pro: A$60,88
- Enterprise: A$92,10.
Please note that beyond tools, building a clear CRM implementation strategy is the first step toward unlocking long-term value.
6. Insightly
Insightly blends an online CRM system with project management tools. This combo makes Insightly great for businesses that track customer relationships and post-sale delivery. Its strength lies in bridging task management with web based contact management. This makes customer data and project workflows stay in sync. But it lacks a free plan and offers basic reporting on lower tiers. Some customisation options are also limited.
Insightly is best for service firms, agencies, or nonprofits seeking a centralised sales-to-delivery system. The Insightly pricing plans are as follows:
- Plus: A$45,09 per user/month
- Professional: A$76,18 per user/month
- Enterprise: A$153,92 per user/month.
7.Close CRM
Close CRM is tailored for teams that live in their inboxes and thrive on calls. It seamlessly integrates calling, SMS, and email outreach. Its clean interface and strong outreach features make it ideal for outbound sales teams. However, there’s no free version. And its native LinkedIn integration is minimal. Workflow automation also lacks depth compared to competitors.
Close CRM is best for SaaS companies, remote sales teams, and anyone who relies heavily on high-volume communication. Here is the pricing and plan of Close CRM per seat per month, billed annually:
- Essentials: A$54,41
- Growth: A$153,92
- Scale: A$216,10
8. Monday Sales CRM
Monday Sales CRM, built on the Monday.com Work OS, offers extreme customizability without coding. Monday Sales is built for visual thinkers. Its visual dashboards and workflow automation help teams easily manage complex sales cycles. Still, automation quotas and pricing structures can be rigid for smaller teams. Monday Sales CRM is ideal for companies already using Monday.com for project tracking who want to centralise their CRM within one platform. Monday CRM pricing and plan for per seat per month and billed annually are:
- Basic: A$18,73
- Standard: A$26,54
- Pro: A$43,71
- Enterprise: Quotation-based.
9. Zendesk Sell
Zendesk Sell offers strong CRM capabilities with direct sales-to-support alignment. It’s easy to use and includes built-in dialers and automated outreach tools. However, the learning curve is steep enough. And its feature limits exist on lower tiers. Zendesk Sell is great for businesses already using Zendesk for support. Zendesk Sell price plans are:
- Sell Team: A$29,66 per agent/month
- Sell Growth: A$85,85 per agent/month
- Sell Professional: A$179,51 per agent/month.
10. ActiveCampaign
ActiveCampaign brings top-tier marketing automation with CRM capabilities. It’s well-loved for advanced segmentation, predictive sending, and email performance tracking. However, full CRM features like deal tracking require add-ons or higher-tier plans. And as your contact list grows, so does the price.
ActiveCampaign is ideal for marketing-first teams that want deep automation and can adapt sales processes around its tools. The ActiveCampaign pricing and plan per 1,000 contacts as of May 2025 are:
- Enterprise: Starts at A$218 per month
- Pro: Starts at $119 per month
- Plus: Starts at $74 per month
- Starter: Starts at $23 per month.
Integrate Your Preferred Web Based CRM with Nexalab Solutions
After you get the popular web based CRM tools on the market, let’s take the tricky part: CRM implementation. We see many businesses hit snags when they start adopting and implementing CRM in their day-to-day operations. That means even the best software doesn’t deliver. Then there’s the technical side: moving data, connecting systems, and lacking internal IT teams. That’s where our Nexalab CRM integration services focus.
We help turn our clients’ CRM potential into measurable outcomes. From CRM marketing automation fine-tuning to sales pipeline hacks, we simplify the complex. And it all starts with a conversation. That’s why we invite you to a free discussion session with our specialist. Let’s talk about how a web based CRM can be made to work for your business. All you need to do is book your free session via Calendly here.
