Nexa Lab Blog – With its robust features and scalability, HubSpot often becomes one of the go-to options when you want to implement CRM software into the business.
However, it’s not easy to figure out about the HubSpot pricing model.
Because of its robust features, HubSpot has so many pricing variations.
On the one hand, it may be good. Say you only need their sales features; of course, you do not want to pay a full software price for a minuscule of your use case.
But, on the other hand, it can be confusing to discover HubSpot CRM pricing.
In this guide, we’ll break down HubSpot’s pricing, helping you navigate the options and choose the best plan for your MSP. Let’s dive in!
HubSpot CRM Pricing Structure
HubSpot’s pricing is based on a “Hub” model, with different Hubs for various business functions. But before we get into the paid plans, let’s start with the good news:
Free CRM Features
HubSpot offers a free CRM that includes basic features for marketing, sales, and customer service. This includes:
- Contact management for up to 1,000,000 contacts
- Deal pipeline
- Task management
- Email tracking and notifications
- Live chat
- Reporting dashboards
For small MSPs or those just starting out, the free plan can be a great way to get your feet wet with HubSpot.
More on Nexalab’s blog: HubSpot Automation Guide, How Does It Work, Examples, and Best Practices
Paid Plans Overview
When you’re ready to scale up, HubSpot offers paid plans in five main Hubs:
- Sales Hub
- Marketing Hub
- Service Hub
- CMS Hub
- Operations Hub
Each Hub has three tiers: Starter, Professional, and Enterprise. As you move up the tiers, you get access to more features and higher usage limits.
Pricing Breakdown by Hub
There are 5 Hub pricing plans in HubSpot. You got Sales, Marketing, Service, CMS, and Operations Hub.
Citing from Forbes, let’s break down the pricing for each Hub:
1. Sales Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90/month (billed annually)
- Enterprise: $150/month (billed annually)
The Sales Hub is designed to help you close more deals faster.
It includes features like email tracking, meeting scheduling, and deal pipeline management. For MSPs, the Professional tier can be particularly valuable as it includes sales automation, predictive lead scoring, and multiple deal pipelines.
2. Marketing Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $800/month (billed annually)
- Enterprise: $3,600/month (billed annually)
The Marketing Hub is all about attracting and converting leads. It includes features like email marketing, ad management, and landing pages.
For MSPs looking to grow their client base, the Professional tier offers advanced features like SEO recommendations, blog management, and A/B testing.
3. Service Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90/month (billed annually)
- Enterprise: $130/month (billed annually)
The Service Hub helps you turn customers into promoters. It includes features like ticketing, customer feedback surveys, and knowledge base functionality.
For MSPs focused on customer retention and satisfaction, the Professional tier offers valuable features like custom reporting and automated customer service workflows.
4. CMS Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $450/month (billed annually)
- Enterprise: $1,500/month (billed annually)
The CMS Hub is HubSpot’s website platform. It allows you to create and manage your website directly within HubSpot.
For MSPs looking to tightly integrate their website with their CRM, the Professional tier offers features like dynamic content and A/B testing.
5. Customer Service Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90month (billed annually)
- Enterprise: $130/month (billed annually)
The Customer Service Hub is designed to help you sync and clean customer data, automate processes, and build integrations. For MSPs with complex operations or multiple data sources, the Professional tier offers advanced features like programmable automation and data quality automation.
HubSpot CRM Suite Pricing
If you need features from multiple Hubs, HubSpot offers bundled pricing that can provide significant savings. However, this cost can vary depending on the specific features and number of users needed for your business.
Thankfully, if you are choosing the starter set, the price is quite reasonable. You can get the “starter” version of all “hubs” above with the price of $180 per year ($15 per month), and you get one seat for the software.
But if you need to have the most advanced feature of all HubSpot “hubs”, It is recommended to contact a HubSpot representative for a customized quote based on your requirements.
These bundles include features from all five Hubs at their respective tiers, offering a comprehensive solution for businesses that need a wide range of CRM functionalities.
Additional Costs to Consider
While the above pricing covers the main costs, there are a few additional factors to keep in mind:
- Contact Pricing: Most plans start with a certain number of contacts included. Additional contacts often come at an extra cost.
- Onboarding Fees: For Professional and Enterprise plans, HubSpot requires a one-time onboarding fee to help you get set up.
- Add-ons: HubSpot offers various add-ons, like additional reporting capabilities or API calls, which come at an extra cost.
Another cost to consider is integration cost. While HubSpot provides you a free native integration, the options can be limited.
So, if you need custom API integrations in HubSpot, hiring integration experts like Nexalab is another cost that you need to consider.
More on Nexalab’s blog: HubSpot Integrations, Definitions, Examples, and Methods
Tips on Choosing HubSpot Plan for Your Business
Selecting the right HubSpot plan for your MSP involves careful consideration of your needs and budget. Here are some tips to guide your decision:
- Start with the Free CRM: If you’re new to HubSpot, start with the free CRM to get a feel for the platform.
- Identify Your Primary Needs: Do you need more robust sales tools, or is marketing automation your priority? This can help you decide which Hub to focus on.
- Consider Growth: Choose a plan that not only meets your current needs but can also accommodate your projected growth.
- Evaluate the CRM Suite: If you need features from multiple Hubs, the CRM Suite might offer better value.
- Take Advantage of Free Trials: HubSpot often offers free trials of their paid plans. Use these to test out features before committing.
- Calculate ROI: Consider how the features in each plan could improve your efficiency or boost your revenue. This can help justify the cost.
One thing you need to always consider is the goal of your business.
It’s because a software solution is not always the correct answer to your business problem. Sometimes, it might be you need to reform your business process first or have a solid marketing strategy first.
Always remember that software is just a tool. The core of your business success lies in your strategy and execution.
Conclusion
HubSpot CRM offers a wide range of powerful features that can significantly enhance your MSP’s operations. While the pricing structure may seem complex at first glance, understanding the different Hubs and tiers can help you make an informed decision that aligns with your business needs and budget.
Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your CRM, it needs to work with your other tools.
Nexalab’s App Integration can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.
