Nexa Lab Blog – If you’re a managed service provider (MSP) looking to step up your marketing game, the name HubSpot might already be on your radar.
HubSpot, a leading platform for marketing, sales, and service, has established itself as the go-to solution for businesses—large and small—looking for a comprehensive, integrated approach to their customer-centric strategies.
But did you know that HubSpot also offers a suite of powerful free tools?
These tools can be highly beneficial for MSPs like yourself, allowing you to explore the HubSpot ecosystem and uncover new possibilities for your business, all without the need for a paid plan.
In this article, we’ll explore the HubSpot free tools that can help you streamline your marketing efforts, boost your online presence, and stay ahead of the competition.
Whether you’re looking to generate fresh content ideas, optimize your website, or create professional-grade visuals, these tools have got you covered.
Let’s dive in!
Does HubSpot have Free tools?
The short answer is a resounding yes!
HubSpot, the industry-leading customer relationship management (CRM) platform, offers a range of free tools that can be incredibly valuable for MSPs looking to enhance their marketing capabilities.
These free tools are designed to provide businesses with access to enterprise-level features and functionalities without the need for a paid subscription.
Using these tools can optimize your marketing processes and ultimately drive growth to your MSP.
According to the HubSpot website, they offered at least 10 free tools that can help your marketing efforts.
Some of the free tools include a blog idea generator to help you get past writer’s block, a guide creator to help you create how-to content from screenshots, and even a ChatGPT bot to help you create landing pages.
Now, let’s break down the tools and jump into the details.
More in Nexalab’s blog: What is HubSpot CMS Hub? Features, Pricing, and Benefits
10 HubSpot Free Tools to Boost Your Business Marketing Effort
1. AI Search Grader
Maintaining a strong online presence is vital for MSPs, and the AI Search Grader is a useful tool that can assist with this.
Powered by advanced artificial intelligence, this tool analyses your brand’s presence across various AI-powered search engines, including voice assistants and chatbots.
It then provides you with a detailed report, highlighting areas where you can improve your brand awareness and sentiment.
With the insights from the tool, you can adjust your digital marketing strategy to reach your target audience effectively.
2. Blog Ideas Generator
Consistently creating content is key for effective marketing. But, coming up with new and engaging ideas can be difficult.
The HubSpot Blog Ideas Generator, an AI-powered tool, can help you overcome this challenge and jumpstart your content generation.
Just provide some keywords or phrases related to your industry, and the tool will generate a list of blog post ideas tailored to your business.
This can be a useful resource for MSPs aiming to position themselves as experts in the managed services field.
3. Campaign Assistant
Creating effective marketing campaigns is vital for MSPs, but it can be time-consuming and resource-heavy.
The HubSpot Campaign Assistant, an AI-powered tool, is designed to simplify this process by generating high-performing content for your landing pages, emails, and ads.
Whether you’re promoting a new service or a special event, this tool can help you create engaging, conversion-focused content with ease.
4. Clip Creator
Eye-catching video content is a powerful tool, especially nowadays where video content has become the preferred format for many consumers.
The HubSpot Clip Creator makes it easy to transform written content into professional-looking videos, complete with customisable branding and design elements. This can help MSPs diversify their content mix and reach audiences through multiple channels.
5. Brand Kit Generator
Building a strong, consistent brand identity is important for any business including MSPs. Strong brand identity helps you stand out and build trust with your audience.
The HubSpot Brand Kit Generator simplifies the process of creating a cohesive brand, allowing you to easily generate a logo, favicon, color palette, and font selections. These tools can be a useful resource for MSPs who are just starting out or want to update their existing branding.
6. Email Signature Generator
Crafting a professional email signature can be a time-consuming task, but the HubSpot Email Signature Generator takes the hassle out of the process.
This tool enables you to create a visually appealing, standardized email signature that can be easily added to your email provider of choice, whether it’s Gmail, Outlook, or Apple Mail.
You can add a polished touch to your client communications and strengthen your MSP’s brand identity with this subtle yet powerful detail.
7. Website Grader
Your website is often the first touchpoint for potential clients. This is especially true for a B2B business like a managed service provider.
The HubSpot Website Grader helps assess the performance, security, and mobile-friendliness of your website, providing a detailed report and recommendations for improvement.
You can make sure your website is optimised to give a better user experience and convert more leads by fixing any issues that are found.
8. Guide Creator
Providing valuable, educational content is a surefire way for MSPs to establish themselves as trusted advisors in their industry.
The HubSpot Guide Creator simplifies the process of creating comprehensive how-to guides, allowing you to easily integrate screenshots, annotate key steps, and publish the final product to your website or share it with clients and prospects.
This tool can help MSPs establish themselves as thought leaders and problem-solvers.
9. Make My Persona
Adapting your marketing to the specific needs and issues of your target audience is important.
The HubSpot Make My Persona tool helps you create detailed buyer personas, including demographic information, psychographic insights, and key pain points.
A deeper comprehension of your ideal customer will enable you to craft audience-relevant marketing strategies that are more tailored and successful.
10. Landing Page Creator GPT
The ability to quickly create high-converting landing pages can give you a significant advantage.
The HubSpot Landing Page Creator GPT, powered by the advanced language model ChatGPT, simplifies the process of generating landing page copy tailored to your specific campaign or offer.
This tool can help you save time, ensure your landing pages are optimised for conversions, and ultimately drive more qualified leads for your MSP.
Does HubSpot Software Available for Free?
I know that maybe those above are not the “free tools” you expected from HubSpot. Maybe what you are looking for is the free version of HubSpot CRM software.
HubSpot does offer a free version of their CRM software, which can be a great starting point for businesses looking to manage their customer relationships effectively.
To try it out, you can simply just go to the HubSpot CRM page, then sign up to try this software for free.
It’s important to remember that the free version comes with limitations. Seat restrictions and watermarks with the HubSpot branding are two of the limitations.
However, with the free account, you’ll get access to all the “hubs” HubSpot has to offer, including Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.
This can be a convenience choice if you decide to try it out first before committing to a paid plan.
More in Nexalab’s blog: What is HubSpot Operations Hub? Features, Pricing, and Benefits for Businesses
Conclusion
HubSpot’s free tools can be a valuable option for your business, especially if you decide to try it out first. From AI-driven content creation to website optimisation and brand-building, these tools offer opportunities to improve your marketing and stay competitive.
Investing in marketing software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your business growth, it needs to work with your other tools.
Nexalab’s App Integration can help you integrate HubSpot with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.
