Automated reporting tools are a practical must for Australian businesses trying to keep pace in a data-heavy world. Whether you’re tracking marketing performance, financial metrics, or operational KPIs, having the right tool to automate reporting can shave hours off your team to reduce manual errors. These platforms pull in data from your systems, visualise it via dashboards, and help you act faster on what matters.
The problem is how to choose the right tool. Choosing the right one needs understanding the diverse landscape of available options. At Nexalab, we have considerable experience guiding businesses through these data challenges. We see how finding the right way to bring data together makes a world of difference. So, let’s have a look at some solid options out there.
10 Best Automated Reporting Tools for Australian Businesses in 2025
Octobits
Developed right here at Nexalab, Octobits blends automated data reporting with business intelligence functions. It’s designed to unify marketing analytics and SaaS management. All to bring a complete picture of both performance metrics and software investments in your dashboard.
Octobits Best For
Sales, marketing, finance, and security teams within Australian businesses, including Managed Service Providers (MSPs) and IT departments.
Plans & Pricing
We’re currently offering Octobits a full-access free trial for sign-ups. You can reach our team directly here for free access. And yes, we also help assist these tools to your systems.
Key Features
When using Octobits, you will get:
- A centralised marketing and sales dashboard
- Automated reporting and analytics features
- Smooth integration for marketing and SaaS tools
- Cost optimisation insights
- Custom alerts
- Tools for secure user management and compliance.
Google Looker Studio (formerly Data Studio)
As a global popular choice, Google Looker Studio is a powerful visualisation tool. This tool brings interactive dashboards and reports to your table.
Google Looker Studio Best For
Ideal for businesses of any size that use the Google ecosystem. This tool is amazing when you already have Google Analytics, Google Ads, or Sheets.
Plans & Pricing
The standard version is free and quite capable for most needs. But you can get an Enterprise edition and the Embed platform for advanced features. For the exact pricing plan, you need to contact the Looker sales representative.
Key Features
- Intuitive drag-and-drop report builder
- Practical report templates
- Native Google service integration
- Embedding capabilities for websites
- Automation via API.
Databox
Databox is a business intelligence platform focusing on custom KPI dashboards and automating performance reporting.
Databox Best For
Databox is good for startups, SMBs, and marketing agencies. This tool is great for teams who need real-time KPI tracking and dashboards accessible on different devices.
Pricing & Plans
Databos offers a limited ‘Free Forever’ plan. Meanwhile, paid plans scale up based on how many data sources you connect. Here are the details:
- Starter: $47/month
- Professional: $159/month
- Growth: $319/month
- Premium: $799/month
Key Features
- User-friendly dashboard designer
- Over 100 native integrations
- Goal tracking with alerts
- Scheduled report delivery
- Mobile apps
- AI-powered insights in premium tiers.
Supermetrics
Rather than being a dashboard itself, Supermetrics acts as a data pipeline. So, with this tool, you can pull marketing data from numerous platforms into your preferred analysis environment.
Supermetrics Best For
Supermetrics is ideal for data-heavy businesses needing to consolidate metrics from lots of non-Google marketing channels.
Plans & Pricing
The pricing of Supermetrics is quite modular. The key factors are where you send the data, how many sources you connect, users, etc. But the starter plan is from $29/month. However, you need to adjust your needs with the Supermetrics sales team for the best pricing.
Key Features
- Extensive library of marketing data connectors (100+)
- Automated data reporting
- Scheduled refreshes
- Customized templates for different reporting platforms.
HubSpot Reporting
HubSpot Reporting ties directly into the CRM. If you’re already in the HubSpot ecosystem, this is your best choice.
HubSpot Reporting Best For
Primarily for businesses already using the HubSpot CRM extensively. It makes generating marketing reporting tools and sales reporting tools from your CRM data quite convenient.
Plans & Pricing
Basic reporting comes with the free CRM. But, for advanced features, you need paid Marketing Hub subscriptions. Please note, there are various Marketing Hubs pricing plans. For example, the Marketing Hub Starter plan, which is for small teams, starts from $15 per month per seat.
Key Features
- Unified reporting across CRM data
- Customisable dashboards
- Pre-built report templates
- Sales pipeline analytics
- Marketing campaign tracking
- Attribution reporting in premium tiers.
Zoho Analytics
Zoho Analytics brings a full-featured self-service business intelligence (BI) and analytics platform. It handles data prep, visualisation, and acts as automated report generation software. And this tool still works well even if you don’t use other Zoho apps.
Zoho Analytics Best For
Businesses of all sizes, especially those using other Zoho products. If you not in the Zoho ecosystem, this tool is still powerful if you need business intelligence (BI) features with good integration and visualisation options at a competitive price.
Plans & Pricing
Zoho has a generous Always Free plan targeted at small end reporting requirements. For standard pricing plan, you can get at $24/month for 2 users. Also, there are various plans ranging till $455/month for 50 users.
Key Features
- Rich visualisation options
- AI assistant for natural language queries
- Broad connectivity options
- Drag-and-drop interface
- Collaboration tools
- Embedding capabilities
- Integrated data preparation.
Microsoft Power BI
Power BI is the market leader for business intelligence platforms. Here you can get interactive reports, dashboards, and deep data analysis using advanced visualisation tools.
Microsoft Power BI Best For
Organisations already in the Microsoft ecosystem. So, if you use Office 365, Azure, or Dynamics 365, and need scalable analytics from desktop to enterprise level, this is your answer.
Plans & Pricing
Power BI Desktop for report creation is free. But, for more premium business intelligence, these is your options:
- Power BI Pro: $14.00 per user/month
- Power BI Premium Per User: $24.00 per user/month
- Power BI Embedded: Variable and you need to contact the Power BI sales team.
Key Features
- Powerful data modelling
- Extensive visualisation options
- AI integration
- Seamless Excel connectivity
- Large dataset handling (Premium)
- Paginated reports
- Embedding capabilities.
Tableau
Now owned by Salesforce, Tableau is a top-tier data visualisation tool. This tool is popular for creating beautiful, interactive dashboards and enabling data exploration.
Tableau Best For
Data analysts and businesses that prioritise sophisticated visualisation and data discovery capabilities, especially for complex datasets.
Pricing Plan
Tableau use a role-based model (Creator, Explorer, Viewer) billed annually:
- Enterprise Creator: $115 per user/month
- Enterprise Explorer: $70 per user/month
- Enterprise Viewer: $35 per user/month
Key Features
- Intuitive visual data analysis dashbaord
- Diverse chart options
- Robust data blending
- Advanced mapping
- Data preparation tools
- AI-powered insights
- Flexible deployment options.
ClickUp Dashboards
This is an integrated feature within the ClickUp project management tool. The ClickUp Dashboard helps you visualise project data and track progress.
ClickUp Dashboards Best For
Teams already using ClickUp for project management who want built-in reporting without adding another tool.
Plans & Pricing
Basic dashboard use is limited on the free plan. Meanwhile, for better, you can get in various plan below:
- Unlimited: $10 per user per/month
- Business: $19 per user/month
- Enterprise: You need to adjust with the ClickUp sales team.
Key Features
- Project-focused widgets
- Portfolio visualisation
- Workload tracking
- Calculation widgets for metrics
- External content embedding
- Dashboard templates.
DashThis
DashThis specialises in marketing reporting, making it straightforward to create professional dashboards for digital marketing channels.
DashThis Best For
If you need a white-label solution for reporting on digital marketing KPIs, like like from social media reporting tools, SEO, PPC, this is your tool.
Plans & Pricing
DashThis pricing is based on the number of dashboards needed. The options are:
- Individual: $49 per month for 3 dashboards
- Professional: $159/month for 10 dashboards
- Business: $309/month for 25 dashboards
- Standard: $479/month for 50 dashboards
Key Features
- Marketing-specific report templates
- Drag-and-drop simplicity
- Comprehensive white-labelling
- Automated email distribution
- Custom data imports.
How to Choose the Right Tool for Your Business?
Choosing the ideal automated reporting software among so many options needs a methodical approach focused on your specific needs. So, start by understanding what your business actually needs. Different teams, budgets, and data sources demand different setups.
Here’s what to look at:
- Your Business Goals & KPIs: Decide what questions your dashboards must answer. Whether it’s campaign ROI or monthly revenue by region, clarity here narrows your choices.
- Your Data Sources & Integrations: Make a list of platforms you pull data from. CRMs, Google Analytics, financial tools, and databases. All must talk to your reporting tool reliably. But remember, some tools offer native connectors, while others rely on paid plugins or APIs.
- Features & Functionality: Sometimes, a clear visual and drag-and-drop dashboard beats out a steep learning curve. But if you’ve got analysts on deck, more robust tools may be worth it.
- Your Scalability: Will you need more user seats? More dashboard complexity? Not every tool grows well with you. Our suggestion is to think six months to one year ahead.
- Total Cost of Ownership: Consider setup costs, limits on users or dashboards, and price hikes at renewal. Calculate the real costs. Testing with free trials using your own data is the best final step.
- Support You Need: Especially in Australia, check for timezone-aligned support or self-service resources. Documentation, chat support, and community forums can save hours.
At Nexalab, we guide businesses through this process often. If Octobits fit the bill, great. If not, we’ll still help you find what does. If you want to get a good treatment like our clients, just book a free discussion session here. Our team’s always up for a chat.
Your Next Steps
The true power of the right reporting automation tools lies in transforming raw data into an active strategic asset. But to get there, you need a structured evaluation. This is how we can help you from zero step. We help you explore your options, take a few tools for a test run, and pick the one that fits. And this kind of help you need, let’s talk.
