The marketing dashboard is a single place where all the marketing instruments come together in one clean view. From your website traffic, social media buzz, email campaigns, ad platforms, and CRM, all in one marketing dashboard. With visualizations like charts, graphs, and scorecards, they help you cut through the noise and focus on what really matters.
The main goal of marketing dashboards is transforming raw data into something meaningful. Instead of manually stitching together reports the dashboard automates the process, saving you time and reducing errors. This means you can respond faster to market shifts, tweak strategies mid-campaign, and keep a close eye on ROI.
Octobits is a good example of a marketing dashboard. Developed by Nexalab team, it’s designed to help business see the full picture without feeling overwhelmed.
|Let’s explore the common marketing dashboard types you might encounter and look at some of the leading software options out there.
Types of Marketing Dashboards
Each marketing initiative requires tailored dashboard views. Here are some types of marketing dashboards that are important for your business.
Marketing Performance Dashboard
A marketing performance dashboard shows the whole field, not just one play. It blends KPIs from all channels, like email, search, ads, CRM, and even sales dashboards. This gives a broader perspective on how marketing and revenue performance align. Typically, key metrics in this dashboard include:
- Revenue Attributed to Marketing
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLTV)
- Marketing ROI
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Key conversion rates throughout your funnel.
Campaign Specific Dashboard
A campaign-specific dashboard, or campaign marketing dashboard, focuses intensely on one particular initiative campaign. Metrics in this dashboard help you to see if the campaign effort is working, make tweaks on the fly if needed, and report clearly on its direct results and ROI. Metrics are very goal-specific but often include things like:
- Campaign Conversion Rates
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Reach
- Impressions
- Leads or sales generated directly by that campaign.
Social Media Marketing Dashboard
If social media is a big part of your strategy, this dashboard is your best friend. A social media marketing dashboard brings all your social platform data together. This dashboard aggregates performance across Facebook, LinkedIn, TikTok, Instagram, and more. Look for metrics like:
- Engagement rate (likes, comments, shares)
- Reach and impressions
- Follower Growth Rate
- Clicks and CTR from posts
- Social Referral Sessions
- Share of voice or mentions
- If you’re running paid social, you’d also want to see ROAS and CPA here.
SEO Marketing Dashboard
An SEO dashboard keeps tabs on how well your website is performing in organic search. It combines data from sources like Google Analytics, Search Console, and possibly SEMrush, Moz, or Ahrefs. Key metrics include:
- Organic traffic/Sessions
- Keyword rankings for target terms
- Organic conversion rate
- Organic CTR from search results
- Bounce rate for organic visitors
- Backlinks and referring domains count
- Domain authority
- Page load time.
Email Marketing Dashboard
Email dashboards focus specifically on how your subscriber list engages with campaigns. Marketers use these to see how people engage with emails, test subject lines and content, watch list growth (and unsubscribes), and track how email drives conversions and revenue. Essential metrics include:
- Open rate
- Click-through rate
- Click-to-open rate
- Conversion rate
- Unsubscribe rate
- List growth rate
- Bounce rate
- Revenue per email or revenue per subscriber.
PPC and Ads Dashboard
A PPC dashboard monitors campaigns across Google Ads, Facebook, LinkedIn, and other networks. ROAS is king here; if it’s dropping, you’ll know it fast. These dashboards are essential for marketers juggling multiple paid campaigns. You’ll want to track:
- Cost Per Click (CPC)
- Click-through rate
- Conversion rate from Ads
- Cost per acquisition
- Return on ad spend
- Impressions
- Total ad spend
- Platform-specific metrics like quality score for Google Ads.
Top 6 Marketing Dashboard Software and Tools
Below are the 6 popular marketing dashboards on the market. Choosing the best fit depends on your business size, budget, team skills, the data sources you need to connect, and how deep you need your marketing data analysis to go.
For example, jumping into a super complex business intelligence platform like Tableau might be overkill. Meanwhile, a tool that’s too basic won’t give you the insights needed for solid decision making.
Here’s our take on six solid options.
Google Looker Studio
Formerly Data Studio, this free visualization tool shines when you’re already in the Google ecosystem. It connects seamlessly with Google Analytics, Ads, Sheets, and BigQuery.
- Pros: Free core platform; extensive customization; easy sharing and collaboration.
- Cons: Paid connectors needed for non-Google data; steeper learning curve for complex reports; can slow down with large datasets.
- Best For: SMBs primarily using Google tools, startups, or teams needing cost-effective visualization.
Tableau
Tableau is a powerhouse in the business intelligence world. Tableau is known for building complex data analysis dashboards with interactive marketing data visualization.
- Pros: Amazing visuals, handles massive data well, connects to tons of sources, relatively intuitive drag-and-drop for basics.
- Cons: Can get expensive quickly, and really needs skilled users for complex tasks. And the sheer number of features can be overwhelming.
- Best For: Larger companies or data-savvy teams needing serious data exploration and complex marketing analytics visualization.
HubSpot Marketing Hub
All-in-one CRM and marketing data dashboard. Excellent for tracking full-funnel metrics from campaign to conversion. It shines in B2B environments but can get pricey as your contact list grows.
- Pros: Truly unified system; user-friendly interface; strong integration ecosystem; powerful marketing automation in paid tiers.
- Cons: Pricing escalates quickly as you grow; critical features restricted to higher tiers; less cost-effective if not using the full suite.
- Best For: B2B businesses wanting integrated CRM and marketing automation, and companies already committed to the HubSpot ecosystem.
Dashthis
If simplicity is key, Dashthis is worth a look. It’s quick to set up, great for agencies, and offers white-label options. However, it’s not built for deep analysis, and pricing can escalate if you need multiple dashboards.
- Pros: Very easy to use and set up. Great for automating reports. Connects to common marketing platforms.
- Cons: Limited for deep marketing data analysis. The customization can be restrictive. The pricing based on dashboard count can add up. And doesn’t store historical data itself.
- Best For: Agencies needing fast client reports, SMBs focused on core digital KPIs, and users valuing speed over analytical depth.
Databox
Databox is slick, mobile-friendly dashboards that aggregate KPIs across 70+ tools. Its built-in goals and alerts system is a bonus. However, integrations can sometimes be finicky, and advanced custom metrics need a bit of effort.
- Pros: Easy setup, lots of integrations and templates, visually appealing, features like goal tracking and alerts, often praised for support. Free starting plan.
- Cons: Paid plans can get pricey, some report integration issues or inaccuracies, advanced customization can be tricky, mobile experience could be better.
- Best For: Teams needing a central KPI hub, those wanting easy-to-understand visual reports, and good support.
Octobits
We designed Octobits to be a bit different. Octobits gives you a central marketing data dashboard view for your KPIs. But it also can help you track your software usage, identify unused licenses, and get a handle on SaaS spending.
- Pros: The platform integrates with essential business systems, automates reporting, and supports security compliance by identifying shadow IT. Plus, it is free until the end of December 2025.
- Cons: You will need a few days of training to learn how to use Octobits properly.
- Best For: Sales, marketing, finance, and IT/security teams in SMBs and mid-market companies.
Your Next Steps
In a time when Australian businesses are under pressure to prove ROI, tighten software budgets, and act fast, marketing dashboards are your best friend. This is why choosing the right tool and approach is your key next step. So, if you’re navigating these challenges with clarity, claim your Octobits free here. We’d love to show you how Octobits fit into your stack.
