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7 Best CRM Software for Nonprofit Fundraising to Help You Track Campaigns Better

Nonprofit teams often juggle a wide range of responsibilities at once. Donor communication, volunteer coordination, campaign planning, and reporting, all runs in parallel.

Fundraising campaigns, in particular, bring added pressure.

They require consistent follow-up, clear data, and a reliable process for keeping everything on track. Without that, even well-planned efforts can lose momentum halfway through.

Many organisations still rely on a mix of spreadsheets, email threads, and shared folders to manage campaigns. This approach might work—for a single event or a short-term push—but it becomes harder to manage as the workload grows.

That’s why CRM software can be a practical tool for nonprofit teams.

So today, we are going to review the best CRM for nonprofit fundraising, with platforms built to support the actual demands of campaign work—not just data entry, but everything that happens before, during, and after each appeal.

Without further ado, let’s jump to it!

Table of Contents

Why Do Nonprofit Organisations Need CRM Software?

Nonprofit organisations need CRM software to manage relationships with donors, volunteers, and stakeholders effectively.

A CRM solution tracks donations, manages fundraising campaigns, and organises volunteer activities in one place, ensuring better coordination and communication.

Using best nonprofit CRM software, will allows nonprofits to personalise communication with donors by maintaining detailed records of interactions. This personalized approach makes donors feel valued, encouraging long-term support through regular donations and volunteer work.

In fundraising, CRM software helps manage campaigns by tracking donations, identifying trends, and measuring strategy success. This data-driven approach enables nonprofits to optimize efforts and improve fundraising tactics.

For volunteer management, CRM software streamlines the process by tracking hours, skills, and availability, ensuring volunteers are matched with suitable tasks. It also aids communication, keeping volunteers informed about events and opportunities.

CRM software is crucial for event coordination, managing all aspects from sending invitations to tracking RSVPs and logistics. Keeping all event-related information in one place ensures smooth execution.

Overall, CRM software helps nonprofits work more efficiently and effectively, leading to stronger supporter relationships, increased donations, and greater success in their mission.

READ How to Maintain Customer Relationship: 5 Tips for Success

Benefits of Implementing CRM in Nonprofit Organizations

CRM software gives nonprofits a practical system for managing donor data, coordinating with volunteers, and handling event-related tasks. It replaces scattered spreadsheets and disconnected platforms with one organised platform for daily operations.

Stronger Donor Retention Through Detailed Profiles: Platforms like Bloomerang and DonorPerfect allow teams to track giving history, contact preferences, and communication logs. This makes it easier to follow up with donors based on their actual engagement, which helps build long-term support instead of one-time gifts.
Clearer Fundraising Decisions With Real-Time Data: CRMs such as NeonCRM provide live dashboards showing donation totals, average contribution sizes, and campaign results. These features help staff see what’s working and adjust without guesswork or manual data gathering.
Better Volunteer Placement With Logged Skills and History: With systems like Keela or Salesforce for Nonprofits, organisations can log hours, roles, and past involvement. Coordinators can match people to the right roles based on experience and availability, while keeping communication consistent across events.
More Organised Events With Built-In Scheduling Tools: streamSWEET and Glue Up allow staff to manage RSVPs, guest lists, and updates from one system. This removes the need for multiple calendars or spreadsheets and helps avoid missed communication or last-minute changes.
Faster Reporting Without Manual Spreadsheets: Most nonprofit CRMs offer pre-built reporting features for donor trends, volunteer activity, and campaign performance. These reports save time and give stakeholders the data they need for meetings, board updates, and funding proposals.

CRM features like these help nonprofit teams stay focused, reduce back-and-forth, and keep relationships on track—both with supporters and among internal teams.

Conclusion

Choosing the right CRM software is crucial for nonprofits looking to enhance their donor relationships, improve fundraising efforts, and streamline volunteer and event management. With the right CRM, your nonprofit can achieve greater efficiency, better engagement with donors, and ultimately, more successful outcomes in its mission.

Investing in CRM software is a smart move for any organisation looking to improve their workflows and processes.

However, to get the most out of your CRM, it needs to work with your other tools.

Nexalab’s App Integration Services can help you connect your CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM. Contact Nexalab today to explore how App Fusion can improve your workflow.

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