As more businesses move online, working from different locations has become standard.
With web based CRM tools, you can track leads, update customer records, and check your pipeline wherever you are. Cloud CRM platforms take away the hassle of installations—just open your browser, log in, and share updates with your team, no matter where everyone’s working.
In this guide, we’re breaking down web CRM systems. You’ll see what CRM platforms can do for your day-to-day, which features are worth your attention, and how the top options for 2025 compare.
Let’s get started.
What is a Web Based CRM Software?
A web based CRM tool is a type of software you open in your web browser—like Chrome or Firefox—to manage customer relationships and business contacts.
With a web CRM system, your customer information stays on remote servers, not on your personal device, so you can log in from anywhere with internet access.
This kind of software is also called a cloud CRM.
The term describes CRM platforms that keep your data online instead of storing it locally at your office. As described in Monday.com’s blog post, using a web-based CRM means you never have to install complicated software.
Your team can view real-time customer data, update records, and automate routine tasks, all through a single online dashboard.
With this setup, your business has a complete view of every interaction, sales activity, and support request—all accessible online, whenever you need it.
What is a Web Based CRM Software?
A web based CRM tool is a software you access through an internet browser like Chrome or Firefox.
Instead of running on your computer, a web CRM system stores customer and business data on remote servers. This means you open the software online, and your information is always available as long as you have internet access.
This category of software is often called cloud CRM.
Both terms describe CRM platforms that run in your browser and save all data on external servers rather than local machines. With this setup, everything from customer contacts to sales activity is managed through a secure, web-based interface.
Some of the most recognized web based CRM tools include Salesforce, HubSpot CRM, Zoho CRM, Freshsales, and Pipedrive. Many of these CRM platforms also offer a free web based CRM plan for businesses wanting to test their features before committing to a subscription.
Features of Web Based CRM Software for Sales & Marketing Teams
Web-based CRM software gives sales and marketing teams one place to store contacts, manage sales, run campaigns, and help customers. You can open the system through any internet browser, so it works whether you’re at the office or working remotely.
Here’s what features you can expect and how each one helps with daily tasks.
Contact Management
A web-based CRM lets your team keep all customer information in one place. Every time someone talks to a customer, their name, phone number, email address, and company details can be saved in the system.
Notes from calls or meetings can be added to the same record. Over time, this builds a complete history of each customer.
Whenever your team needs to contact someone or check what was discussed before, they can search the system and find the information easily.
Sales Management Tool
The sales management tool helps your team keep track of every deal from start to finish.
When a new opportunity comes in, the details can be added to the system. This includes the name of the customer, the size of the deal, and what stage it is at.
As the deal moves forward, your team can update the information, record meetings, and set reminders for follow-ups.
Everything is stored in one place, so it’s easy to see which deals are still open, which ones are close to closing, and which ones are finished.
Marketing Automation
Marketing automation helps your team stay in touch with customers without doing every step by hand.
You can set up emails to send at the right time.
For example, when a new person joins your mailing list or when someone clicks a link on your website.
The system tracks who opened the emails and who clicked the links. This helps your team know which people are interested, so they can focus their time on the right contacts.
Customer Support Tools
The customer support tools make it easy to handle questions and problems.
When a customer needs help, your team can open a support ticket and write down the details. The system shows who is handling the request and what steps have been taken so far.
All messages and updates stay linked to the same ticket. That way, your team can follow up properly and no one loses track of the issue.
Analytics and Reporting Tools
The CRM collects information from your sales, marketing, and support activities.
It turns that information into reports with numbers and charts. You can see how many sales your team closed, how well your marketing is working, and how many customer requests were solved.
This helps your team understand what is going well and where improvements are needed, based on real data.
Top 5 Choices of Web Based CRM Software for 2025
The CRM market keeps changing, but these five platforms continue to deliver what sales and marketing teams need in 2025. Each one is still getting updates, still widely adopted, and still practical for managing leads, tracking deals, and running campaigns.
Here’s a closer look at each one.
1. Salesforce
Salesforce is one of the most well-known web based CRM tools on the market. It has been around for a long time and is still a solid option in 2025. The system is built for teams that need to manage sales, run marketing campaigns, and support customers—all in one place.
It comes with features like lead tracking, email campaigns, dashboards, and reports. You can also change how it works to match your sales process, but that takes time and effort. The reporting system is very detailed, which helps teams see how deals are moving and where to improve.
Pros:
- Can be changed to fit how your team works
- Detailed reports and dashboards
- Packed with features for sales and marketing
Cons:
- Costs more than other platforms
- Takes time to learn
- Setup can be complex and needs planning
Pricing: Starts at $25/user/month (billed annually).
HubSpot CRM
HubSpot CRM is known for being easy to use and offering a free plan, which makes it a strong option for small teams. It remains a go-to choice for businesses that want to start using a CRM without dealing with setup costs or long onboarding in 2025.
The platform includes contact tracking, deal updates, email tools, and some automation features.
As your business grows, you can upgrade to paid plans to access more options for sales and marketing. It works well out of the box but doesn’t offer as much control as some larger systems.
Pros:
- Simple layout that’s easy to learn
- Free plan for small teams
- Built-in tools for email and lead follow-up
Cons:
- Free version has limits
- Paid plans get expensive
- Fewer custom options than bigger platforms
Pricing: Free plan available; paid plans start at $15/user/month.
3. Zoho CRM
Zoho CRM is built for teams that want sales and marketing features without a high monthly cost. It’s especially useful for small and mid-sized businesses that need lead tracking, campaign tools, and customer follow-ups in one system.
The platform connects well with other Zoho products and a wide range of third-party apps. That makes it easier to keep your sales and marketing activity in one place. In 2025, Zoho continues to roll out updates, including AI-driven features like deal predictions and workflow suggestions. These additions are helpful, but still optional—you can use the system without relying on them.
Pros:
- Budget-friendly for smaller teams
- Handles sales, marketing, and support basics
- Easy to link with other software
Cons:
- Layout can feel cluttered
- Support isn’t always fast
- Lacks depth compared to high-end CRMs
Pricing: Starts at $14/user/month (billed annually); free plan available.
4. Freshsales
Freshsales is part of the Freshworks suite and is built for teams that want sales features like lead scoring, visual pipelines, and task automation in one place. It also includes AI-based suggestions that help reps know which deals to focus on.
As more CRMs add smart features in 2025, Freshsales stays ahead by keeping AI tools simple and usable. It works well for teams that want faster decisions without spending months setting up complex rules. Just know that some features only work if you also use other Freshworks products.
Pros:
- Clean layout that’s easy to pick up
- AI helps prioritize leads and deals
- Built-in automation for follow-ups and tasks
Cons:
- Custom options are limited
- Some features only work with other Freshworks apps
- May cost more when you add extras
Pricing: Free plan available; paid plans start at $9/user/month (billed annually).
5. Pipedrive
Pipedrive focuses on one thing—helping sales teams keep track of deals without getting buried in features they don’t need. The layout is built around a visual pipeline, so reps can see exactly where things stand without clicking through a maze of menus.
As of 2025, it’s still getting regular updates and product improvements. For a CRM that launched over a decade ago, that says a lot. Pipedrive hasn’t shifted direction. It still backs sales teams with a clean setup, fast deal tracking, and simple workflows. It now includes basic AI to suggest next steps or highlight deals that need attention, but it doesn’t overcomplicate the process.
Pros:
- Easy to set up and learn
- Pipeline view shows deal progress clearly
- Connects with a wide range of apps
Cons:
- Weak on marketing features
- Reports are limited
- Costs can add up with add-ons
Pricing: Starts at $14/user/month (billed annually).
Which Web Based CRM Software Is Best for Sales and Marketing Teams?
The best CRM for sales and marketing teams depends on how your team works, how complex your process is, and what your budget looks like.
HubSpot CRM is a strong choice for teams that want to get started fast. It has a clean layout, solid email tools, and a free plan. Sales reps can track deals, and marketers can run campaigns without needing to set up a complex system.
Zoho CRM works well for teams that want more control without spending too much. It includes features for lead tracking, campaign management, and follow-ups. It also connects with other apps, which helps if your team uses different software for marketing or sales tasks.
Salesforce fits teams that need deeper reporting and more control over how the system works. It’s more expensive and takes more time to set up, but it works well for sales and marketing teams with advanced workflows or long pipelines.
Each of these CRM platforms gives sales and marketing teams different ways to manage leads, track deals, and run campaigns.
The best choice comes down to what your team needs now and how much flexibility you want as your business grows.
Conclusion
Web-based CRM software gives businesses a practical way to keep track of leads, move deals through the pipeline, and organize customer information from any location.
Teams can follow up on prospects, send marketing emails, and update customer records without being tied to a single office or device. CRM platforms like Salesforce, HubSpot CRM, Zoho CRM, Freshsales, and Pipedrive support sales and marketing workflows with features for contact management, pipeline tracking, and campaign tools.
Using a CRM platform helps your sales team manage opportunities and lets marketing teams create and track campaigns all in one place. The best results come when your CRM works together with your other business software.
Nexalab’s App Integration Services connect your CRM with platforms like PSA software. Your team can combine data, set up automated follow-ups, and build better relationships with leads and customers.
Contact Nexalab to see how App Fusion connects your CRM to your full sales and marketing process.
