As a customer-facing industry, building and maintaining strong relationships with clients is one of the main jobs of real estate agents.
And to make your work easier, especially when handling a growing list of prospects, using CRM software along with real estate lead generation software can help streamline your daily tasks.
However, doing that is not an easy job.
With many client prospects per day and variations in client interactions and preferences, you can easily lose track of everything without proper management tools.
Customer relationship management (CRM) software can be a handy tool to help you do your job, which is managing your clients.
CRMs have features like a centralised dashboard, automation, and analytics that can save real estate agents a lot of time. So, with that, you can focus on building relationships with your clients rather than doing a tedious administrative task.
So, today, let’s explore the top CRM software options for real estate agents that can help you get better at managing your prospects.
These tools are especially useful in the context of real estate lead generation in Australia, where the market is fast-paced and lead response times matter.
But, before we jump into that, let’s get to know more about the reasons why you need CRM solutions first.
Why Real Estate Agents Need CRM Software
So what is the reason? Why should you spend some money on some software solutions that you don’t even know how they can impact your workflows in managing clients?
The reason is actually quite obvious: it’s because real estate agents are a customer-facing industry. Having tools to help you manage your customers might be a big help to your job, right?
If you are an extroverted kind of person, it might feel exciting to hear your client talking about their dream of buying a house. But rainbows and sunshine are temporary, and you might think again about your job when you start doing administrative jobs.
Because taking notes about client preferences, scheduling appointments, and following up with your clients is a tedious job that you might not want to do as a real estate agent.
This is why CRM software for real estate agents can be a big help.
It has many features and tools that can help you simplify your administrative tasks. Starting with visualisation to easily organise client information, track communication history, and set reminders for important tasks, you can make your job as a real estate agent more enjoyable and less tedious.
Other than that, CRM software for real estate agents can also help you be more efficient in doing your job.
No more missed opportunities; all your leads are properly tracked and followed up on, so no sales opportunity is going to slip through the cracks.
Real estate agents handle numerous clients, properties, and transactions simultaneously. CRM software for real estate agents helps manage these complexities by consolidating all client information in one place. It enables agents to track leads, manage follow-ups, and ensure no opportunities are missed.
CRM systems optimise all your pipeline, from lead generation to closing the deal, so you can focus more on building relationships and closing deals rather than managing repetitive administrative tasks.
What Kind of CRM Features Are Needed by Real Estate Agents?
Now, it’s time to choose the CRM software that can help your job as a real estate agent.
Remember, you need to find a specific feature to help your job so you won’t waste your money on another unnecessary software solution.
Lead management is the first feature you need to look at, since this feature helps you capture, track, and nurture leads through various stages of the sales funnel.
Task and activity tracking features might sound basic and seem to be easily replaced with other kinds of productivity suites.
But this feature is actually important in CRM software for real estate agents. Since it can be integrated with your lead and contact data. So you can have reminders and notifications and won’t miss any follow-up or important meeting with any of your clients or potential prospects.
This feature will be even better if it is integrated with email and calendar applications so you can easily reply to client messages and visualise your meeting schedule in calendar view.
Read more: The Complete Breakdown of Types of CRM Software
Popular CRM Software Options for Real Estate Agents
While there are many CRM software options for real estate agents on the market, some of them might not fit your specific needs as a real estate agent.
So, it is important to carefully evaluate the features and capabilities of each CRM software and make sure it aligns with your workflows.
What are the best options for real estate agents among all the CRM software available on the market? Here are some of them that you can consider, according to MarketWatch.
1. Salesforce
Salesforce is widely recognised for its robust customisation options and comprehensive feature set.
This CRM software for real estate agents allows you to tailor the system to their specific needs, providing a highly flexible solution for managing client relationships and sales processes. Its extensive capabilities make it suitable for agencies of all sizes looking for a powerful, adaptable tool.
2. Zoho CRM
Zoho CRM is known for its user-friendly interface and affordability. It offers a wide range of features, including lead management, contact management, and reporting tools.
Zoho CRM provides a versatile option for real estate agents who need a reliable system to streamline their operations without a steep learning curve or high cost.
3. HubSpot CRM
HubSpot CRM is favoured for its ease of use and strong integration capabilities.
It offers a free version with essential features, making it an excellent choice for smaller real estate businesses or those new to CRM software. HubSpot CRM includes tools for contact management, email integration, and task tracking, providing a solid foundation for managing client relationships.
4. Top Producer
Top Producer is designed specifically for real estate professionals. It offers features such as MLS integration, marketing automation, and transaction management.
This CRM software for real estate agents is tailored to meet the unique needs of real estate workers, helping them manage listings, automate marketing efforts, and streamline transaction processes.
5. Propertybase
Propertybase combines CRM capabilities with real estate websites and marketing tools, offering a comprehensive solution for agents.
It helps agents manage their client relationships while also providing tools to enhance their online presence and marketing strategies. Propertybase is ideal for agents looking for an all-in-one platform to boost their business operations and client engagement.
6. Follow Up Boss
Follow Up Boss has gained strong traction in 2025 as a go-to CRM for real estate teams.
Its focus on lead distribution, automated communication, and easy integration with lead sources makes it especially valuable for agents handling a high volume of incoming leads.
The platform is praised for its speed, clean interface, and strong mobile functionality.
7. kvCORE
kvCORE is another rising platform in 2025, popular for its all-in-one approach that combines CRM, marketing automation, and lead generation tools.
Its Smart CRM system uses behavioural automation to trigger follow-ups, while offering website tools, IDX integration, and campaign management—all from one dashboard.
It’s becoming a preferred solution for real estate teams looking to scale operations efficiently.
Read more: 5 Best Web-Based CRM Software to Help You Manage Customers from Anywhere
Tips for Choosing the Right CRM for Your Real Estate Business
Choosing a CRM isn’t just about picking the most popular one. It’s about finding the one that actually works for your day-to-day needs as a real estate agent.
If your focus is on generating more quality leads, especially in a competitive market like Australia, the right CRM can make a big difference in how effectively you run your real estate lead generation efforts.
Here are a few things to consider when choosing the right CRM:
- Make sure it solves your real problems: Are you losing track of leads? Forgetting follow-ups? Spending too much time on admin? Your CRM should help with these exact problems, not just offer fancy features you won’t use.
- Check if it integrates with your tools: A good CRM should work well with the tools you already use, like your email, calendar, or even other real estate lead generation software. This makes your workflow smoother and saves you from switching between too many apps.
- Look for local compatibility: If you’re working in Australia, it helps if the CRM supports local property platforms and follows local data regulations. That way, you’re not just efficient, you’re also staying compliant.
- Go for something easy to use: You shouldn’t need a full training course to figure out your CRM. Choose one that’s user-friendly and gives you the basics without overwhelming you. Free trials can be a good way to test the waters.
- Think long term: Your business will grow, and your CRM should grow with it. Look for something that can scale, whether it’s adding more users, features, or automation, without forcing you to start from scratch later.
The right CRM makes your job easier, not harder. It should help you stay on top of leads, follow-ups, and client communication, so you can focus more on closing deals, not chasing admin.
Conclusion
A CRM should actively help you close more deals and keep your pipeline moving.
That only happens when it’s fully connected to the rest of your workflow. Without integration, even the best CRM becomes another disconnected tool that slows you down.
Want to get more out of your CRM without adding more tools to the mix?
Nexalab’s CRM Integration Services connect your CRM to the systems you already use, helping real estate professionals in Australia streamline follow-ups, manage leads smarter, and actually work the way they want.
Make your CRM do the heavy lifting. Talk to Nexalab to make it happen.
