With its robust features and scalability, HubSpot often becomes one of the go-to options when you want to implement CRM software into the business. However, it’s not easy to figure out the HubSpot pricing model.
Because of its robust features, HubSpot has so many pricing variations, which can affect the overall HubSpot cost.
On the one hand, it may be good. Say you only need their sales features; of course, you do not want to pay a full software price for a minuscule portion of your use case. That’s where understanding HubSpot sales pricing really matters. But, on the other hand, it can be confusing to discover HubSpot CRM pricing.
In this guide, we’ll break down HubSpot’s pricing, helping you navigate the options and choose the best HubSpot plan for your business. Let’s dive in!
HubSpot CRM Pricing Structure
HubSpot’s pricing is based on a “Hub” model, with different Hubs for various business functions. But before we get into the paid plans, let’s start with the good news.
Free CRM Features
HubSpot offers a free CRM that includes basic features for marketing, sales, and customer service. This includes:
- Contact management for up to 1,000,000 contacts
- Deal pipeline
- Task management
- Email tracking and notifications
- Live chat
- Reporting dashboards
For many businesses, the free plan can be a great way to get your feet wet with HubSpot.
To help you understand how each Hub expands in capability beyond the free tier, here’s a breakdown of focus areas, AI enhancements, and key feature differences across all Hubs:
| Feature/Hub | Marketing Hub | Sales Hub | Service Hub | Content Hub | Operations Hub | Commerce Hub |
|---|---|---|---|---|---|---|
| Core Focus | Lead generation, campaign management | Deal tracking, pipeline management | Customer support, ticketing | Website, blog, landing page management | Data sync, automation, integrations | Invoicing, payment processing |
| AI Enhancements | Breeze AI for campaign optimization, predictive lead scoring, real-time adaptive campaigns | AI-driven email drafting, sales call summarisation (Breeze Copilot) | AI-powered reply recommendations, Breeze Agents automate support tasks | AI-powered content generation, podcast scheduling and import | AI-driven data cleanup and app sync | AI-powered invoice customization and linking to tickets |
| Reporting & Analytics | Contact lifecycle reports, cost per lifecycle stage, campaign influence tracking (Pro+) | Enhanced deal and activity reporting, customizable dashboards | SLA performance metrics like time to first response and time to close | Content performance analytics, podcast analytics | Operational data insights, workflow monitoring | Invoice and payment tracking linked to support tickets |
| Automation | Automated email campaigns, workflows, lead scoring | Automated sequences, task automation | Automated ticket routing, workload balancing with ticket capacity limits | Scheduled podcast publishing, content repurposing | Automated data sync, workflow automation | Automated invoice sending and preview |
| User & Seat Model | Per seat pricing, view-only seats free | Per seat pricing, AI tools included | Per seat pricing, user-based ticket limits | Seats included in plans (3 to 5 seats) | Seats included (1 seat typical) | Included in bundles, per usage pricing |
| Security & Access | Standard CRM security | Standard CRM security | Role-based access, SLA compliance | OpenID Connect SSO for private content | Data governance and compliance | Secure invoice email customization |
| Content Management | Landing pages, email templates, social media tools | Email templates, call scripts | Knowledge base integration | Website CMS, blogs, landing pages, podcasts | Not applicable | Not applicable |
| Integration Highlights | Sync with CRM, ads platforms, analytics | CRM, email, calendar integrations | CRM, knowledge base, chatbots | CMS integrations, RSS feed for podcasts | Over 1000 app syncs, no-code workflows | Shopify, QuickBooks, payment gateways |
| Notable New Features 2025 | Marketing Analytics Suite, real-time adaptive campaigns | Breeze Copilot AI assistant, customizable sales workflows | AI reply suggestions, SLA reporting, ticket capacity limits | Podcast scheduling and import, private content SSO | Advanced data sync, automation workflows | Invoice customization, invoice-ticket association |
More on Nexalab’s blog: HubSpot Workflows Guide For Marketing & Sales Teams
HubSpot Pricing Breakdown
There are 6 Hub pricing plans in HubSpot. You got Sales, Marketing, Service, CMS, Operations, and Comerce Hub.
To make it easier to compare HubSpot cost across products and plans, here’s a consolidated view of the pricing structure, including onboarding fees for Professional and Enterprise tiers:
| Hub | Starter Plan | Professional | Enterprice | Onboarding Fee (Pro/Ent) |
|---|---|---|---|---|
| Marketing | $15–$20/mo | $1,200/mo (2,500 contacts) | Custom (10k+ contacts) | $3,000 / $7,000 |
| Sales | $15–$20/mo/seat | $100/mo per seat | $150/mo per seat | $1,500 / $3,500 |
| Service | $15–$20/mo/seat | $100/mo per seat | $150/mo per seat | $1,500 / $3,500 |
| Content | $20/mo | $500/mo (3 seats included) | $1,200–$1,500/mo (5 seats) | None |
| Operations | $20/mo | $800/mo (1 seat included) | $2,000/mo (1 seat included) | None |
| Commerce | Pricing varies | Included in bundles | Included in bundles | None |
Now, let’s take a closer look at the individual pricing details for each HubSpot product.
1. Sales Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90/month (billed annually)
- Enterprise: $150/month (billed annually)
The Sales Hub is designed to help you close more deals faster.
It includes features like email tracking, meeting scheduling, and deal pipeline management. For many businesses, the Professional tier can be particularly valuable as it includes sales automation, predictive lead scoring, and multiple deal pipelines.
More on Nexalab’s blog: HubSpot Modules: Common Use And Best Practices
2. Marketing Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $800/month (billed annually)
- Enterprise: $3,600/month (billed annually)
The Marketing Hub is all about attracting and converting leads. It includes features like email marketing, ad management, and landing pages.
For businesses looking to grow their client base, the Professional tier offers advanced features like SEO recommendations, blog management, and A/B testing.
More on Nexalab’s blog: A Complete Guide To HubSpot CMS Website Development
3. Service Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90/month (billed annually)
- Enterprise: $130/month (billed annually)
The Service Hub helps you turn customers into promoters. It includes features like ticketing, customer feedback surveys, and knowledge base functionality.
For businesses focused on customer retention and satisfaction, the Professional tier offers valuable features like custom reporting and automated customer service workflows.
4. Content Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $450/month (billed annually)
- Enterprise: $1,500/month (billed annually)
The CMS Hub or Content Hub is HubSpot’s website platform. It allows you to create and manage your website directly within HubSpot.
For businesses looking to tightly integrate their website with their CRM, the Professional tier offers features like dynamic content and A/B testing.
5. Service Hub Pricing
- Starter: $15/month (billed annually)
- Professional: $90/month (billed annually)
- Enterprise: $130/month (billed annually)
The Customer Service Hub is designed to help you sync and clean customer data, automate processes, and build integrations. For businesses with complex operations or multiple data sources, the Professional tier offers advanced features like programmable automation and data quality automation.
6. Commerce Hub Pricing
- Starter: Pricing varies
- Professional: Included in bundles
- Enterprise: Included in bundles
The Commerce Hub is designed to streamline invoicing, payment processing, and revenue operations. Unlike other Hubs, HubSpot Commerce Hub pricing is typically bundled with other products rather than offered as a standalone plan. Pricing can vary depending on usage and bundle configuration.
HubSpot CRM Suite Pricing
If you need features from multiple Hubs, HubSpot offers bundled pricing that can provide significant savings. However, this cost can vary depending on the specific features and number of users needed for your business.
Thankfully, if you are choosing the starter set, the price is quite reasonable. You can get the “starter” version of all “hubs” above with the price of $180 per year ($15 per month), and you get one seat for the software.
But if you need to have the most advanced feature of all HubSpot “hubs”, It is recommended to contact a HubSpot representative for a customized quote based on your requirements.
These bundles include features from all five Hubs at their respective tiers, offering a comprehensive solution for businesses that need a wide range of CRM functionalities.
Additional Costs to Consider
While the above pricing covers the main costs, there are a few additional factors to keep in mind:
- Contact Pricing: Most plans start with a certain number of contacts included. Additional contacts often come at an extra cost.
- Onboarding Fees: For Professional and Enterprise plans, HubSpot requires a one-time onboarding fee to help you get set up.
- Add-ons: HubSpot offers various add-ons, like additional reporting capabilities or API calls, which come at an extra cost.
Another cost to consider is integration cost. While HubSpot provides you a free native integration, the options can be limited.
So, if you need custom API integrations in HubSpot, hiring integration experts like Nexalab is another cost that you need to consider.
More on Nexalab’s blog: HubSpot Integrations, Definitions, Examples, and Methods
Tips on Choosing HubSpot Plan for Your Business
Selecting the right HubSpot plan for your business involves careful consideration of your needs and budget. Here are some tips to guide your decision:
- Start with the Free CRM: If you’re new to HubSpot, start with the free CRM to get a feel for the platform.
- Identify Your Primary Needs: Do you need more robust sales tools, or is marketing automation your priority? This can help you decide which Hub to focus on.
- Consider Growth: Choose a plan that not only meets your current needs but can also accommodate your projected growth.
- Evaluate the CRM Suite: If you need features from multiple Hubs, the CRM Suite might offer better value.
- Take Advantage of Free Trials: HubSpot often offers free trials of their paid plans. Use these to test out features before committing.
- Calculate ROI: Consider how the features in each plan could improve your efficiency or boost your revenue. This can help justify the cost.
One thing you need to always consider is the goal of your business. It’s because a software solution is not always the correct answer to your business problem. Sometimes, it might be you need to reform your business process first or have a solid marketing strategy first.
Always remember that software is just a tool. The core of your business success lies in your strategy and execution.
More on Nexalab’s blog: A Practical Guide of HubSpot Automation Workflows to Boost Efficiency
Conclusion
HubSpot CRM offers a wide range of powerful features that can significantly enhance your business operations. While the pricing structure may seem complex at first glance, understanding the different Hubs and tiers can help you make an informed decision that aligns with your business needs and budget.
Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to truly maximise your investment, HubSpot needs to integrate seamlessly with the rest of your tech stack. Nexalab’s HubSpot Connector helps you do exactly that—by syncing HubSpot CRM with your existing software systems. It eliminates manual data entry, streamlines workflows, and gives your team a unified view of leads and customer interactions across platforms. Whether you’re using ERP, marketing tools, or internal business apps, this integration ensures your operations stay connected and efficient.
Contact Nexalab today to see how it can simplify your processes and improve results across teams.
