HubSpot integration is the act of connecting HubSpot to the other software that powers your business. Rather than exporting spreadsheets or pasting data between apps, the connection lets information flow automatically.
In our work, the connections often built through a native connector, an iPaaS platform, or a bespoke HubSpot API integration.
For example, a HubSpot email sync logs every outreach inside the CRM, while a HubSpot WordPress plug-in captures website leads in real time. The payoff is a shared, always-fresh dataset that fuels precise automation and sharper reporting. All without the headaches of spreadsheets and manual upkeep.
Benefits of Integrating HubSpot with Other Tools
The benefits of integrating HubSpot with other tools include serious gains in speed, accuracy, and insight. Here’s why:
- Eliminate Busywork: Automate data flow between HubSpot and tools like Mailchimp, Gmail, or Stripe. This way, your team spends less time copying info and more time focusing on customers.
- Sharper Insights: Bring together your customer data across email, social media, and orders. So you can track how people find you, what they buy, and when to follow up.
- Faster & Smarter Decisions: Real-time syncing ensures teams act on accurate data. So, no more outdated spreadsheets or missed updates.
- Standout Customer Experiences: Personalise interactions using unified data. Your team can personalise emails, support, or offers based on real-time customer activity; from their last order to their latest click.
- Scalability: No matter how fast you grow, integrated tools help you keep up. No clunky spreadsheets. Just smooth updates and a clearer view of your customers.
Common Types of Tools to Integrate with HubSpot
We believe every business has its own unique needs. And actually, the HubSpot integration marketplace offers over 1,000 options.
However, the common types of tools that need to integrate with HubSpot range from core revenue platforms to niche operational apps.
Here several categories of tools consistently deliver value when connected with HubSpot:
- CRMs: While HubSpot offers its own robust CRM, many businesses use specialised platforms. For example, many businesses use Salesforce alongside HubSpot. This is why our HubSpot integration with Salesforce is a popular choice. This integration brings seamless syncing of customer details and activity across different tools and teams.
- E-commerce: For online stores and service businesses, connecting your store is essential. Our HubSpot Shopify integration syncs customer and order data. So, clients can enable several strategic actions, like targeted follow-ups based on purchase history. If you use WordPress, connecting tools like WooCommerce is also common.
- CMS (Content Management System) Integration: Connecting your website helps capture customer info and track activity. The HubSpot WordPress integration is widely used for adding forms and tracking to WordPress sites.
- Email & Productivity: Linking HubSpot with email, like Gmail or Outlook, lets you log emails, track engagement, and use HubSpot tools right from your inbox.
- Social Media: Social platform integration also brings another layer. The HubSpot LinkedIn integration, especially for Lead Gen Forms, brings leads straight into HubSpot for follow-up.
- Finance/Accounting: Integrating with accounting tools like Xero or MYOB provides sales and service teams with visibility into billing information. And at the same time helping finance teams maintain accurate records.
- Marketing & Advertising Platforms: Connecting platforms like Google Ads or Facebook Ads helps track performance and better attribution. And all by linking ad spend to actual customers in HubSpot.
- Customer Service: While HubSpot has Service Hub, linking other helpdesks ensures support tickets are visible alongside other customer interactions.
How to Integrate HubSpot with Other Tools
Integrating HubSpot with other tools can be approached in three practical ways: tap a native connector, use an iPaaS platform, or commission a custom build. The best route depends on the software involved, the depth of data mapping you need, and your in-house technical capacity. Let’s break down each method here.
Using Native Integrations from HubSpot App Marketplace
Native options inside the HubSpot integration marketplace offer the quickest wins. They’re pre-built by HubSpot or the vendor, installed in minutes, and cover marquee apps.
From HubSpot integration list favourites like Salesforce and Shopify to newer entrants such as Xero; all you can get in one place. Authentication is usually all it takes. Plus, you get standard help support.
Using Third-Party Integration Platforms
If you don’t get a native option, the third party is your answer. Usually, you can use Zapier, Make, or Workato as a middleman to connect HubSpot to thousands of apps. They work via triggers (e.g., new HubSpot deal) and actions (e.g., create a Google Drive folder). These tools offer flexibility.
For example, they can support HubSpot LinkedIn integration or niche apps without coding. You can build custom workflows, but costs vary by plan, and complex setups can get tricky. In many cases, we see, if a company needs quick and versatile solutions beyond the marketplace, these platforms are a solid choice.
Using Custom Integration Services
Custom integration services become essential when proprietary systems, legacy databases, or deep bi-directional syncing enter the picture. Here, developers leverage the HubSpot API to craft a bespoke connector that moves data exactly how your process demands.
At Nexalab, we help build custom HubSpot connectors that fit how your business works. Whether it’s syncing store orders or tracking service tickets, we make sure the data flows exactly how you need it.
These approaches ensure data flows exactly as needed. Upfront investment is higher, yet the long-term payoff. You get accuracy, performance, and adaptability, which often dwarfs the cost.
Your Next Step
HubSpot integrations are the quiet engine behind efficient, customer-focused operations for Australian businesses. Whether you start with marketplace apps, lean on an iPaaS, or need a tailor-made solution, the goal is the same: a friction-free flow of data that powers smarter marketing, faster sales, and better service.
If you’re unsure which path suits your stack, let’s talk. Or you’ve hit a wall with complex requirements, let’s talk. Our Nexalab team is ready to help. To start, you can book a free discussion with our specialist here. No sales pressure here. Just a discussion to simplify your path forward.
