Now more than ever, businesses need proper sales tracking software to stay ahead. Today, companies around the globe operate in a landscape with inconsistent metrics, duplicate contacts, manual updates, and increasingly tighter budgets. These issues don’t just slow teams down. They blur visibility across the entire sales pipeline. And when you can’t see clearly, you can’t steer strategically.
In this article, we review some sales tracking tools that you can use.
Core Features of Sales Tracking Software
The core features of sales tracking software bring structure, insight, and efficiency to every sales cycle stage. So, let’s break down the features of the best sales tracker on the market:
- Pipeline Management: Map leads across each sales stage, spot bottlenecks, and close faster.
- Activity Tracking: Automate real-time follow-ups, log calls, and track sales emails.
- Lead Management: Centralise leads from forms, campaigns, or CRMs, and never lose sight of a potential customer.
- Analytics & Forecasting: Visualise team performance and project revenue with precision.
- CRM Integration: Sync with your existing tools for seamless sales and marketing collaboration.
- Automation: Save time by eliminating repetitive tasks and letting your team focus on selling.
- Mobile Access: Enable teams to update pipelines or check data analysis dashboards on the move.
Top Sales Tracking Software Tools
Choosing the proper sales tracking tools depends on your team size, industry, and operational needs. Below, we spotlight seven standout platforms. But please note, each software has its strengths, limitations, and best-fit use cases. We’ll also look at current pricing to help you choose wisely.
HubSpot Sales
HubSpot Sales Hub is a powerful sales management software solution. Its user interface is intuitive. Sales automation features are strong. Customisation options are extensive. It integrates smoothly with HubSpot’s marketing and service hubs.
Many find that practical marketing automation tools for small businesses work well with HubSpot. From our perspective, HubSpot Sales is best for mid- to large-sized teams that prioritise inbound sales.
The main reason is that pricing can get steep, especially for advanced features or larger teams. Also, there are mandatory onboarding fees for higher tiers. Some find the mobile app less functional than the desktop version. The pricing of HubSpot Sales as of May 2025:
- Starter: A$23/seat/month
- Professional: A$138/seat/month
- Enterprise: A$230/seat/month.
Pipedrive
Pipedrive excels in visual pipeline management, making it easy for sales teams to track deals and manage tasks. The drag-and-drop pipeline is very intuitive. Its sales analytics dashboard is easy to use with minimal training. It’s affordable for small to medium-sized businesses (SMBs). Pipeline stages are customisable. Pipedrive is best for SMBs needing lightweight yet powerful pipeline tracking.
And please note that there is no permanently free plan, only a trial. Costs can increase with add-ons for features like lead generation. Some report that it can struggle with highly complex workflows. The pricing of Pipedrive as of May 2025:
- Essential: A$21,85
- Advanced: A$37,46
- Professional: A$76,49
- Power: A$92,10
- Enterprise: A$123,32.
Zendesk Sell
Zendesk Sell is a sales CRM and often integrates with Zendesk’s customer service tools. It has a user-friendly interface. Native communication tools like email and voice are strong. AI-powered lead scoring helps prioritise efforts. Zendesk Sell is best for companies already using Zendesk or prioritising service-driven sales.
The cons of Zendesk Sell are that advanced customisation can be limited compared to competitors. Also, the sales dashboard features may seem basic in lower-tier plans. Plus, the pricing can scale quickly for larger teams. Zendesk Sell pricing plan as of May 2025 is:
- Sell Team: A$29,66
- Sell Growth: A$85,85
- Sell Professional: A$179,51.
Freshsales (by Freshworks)
Freshsales (by Freshworks) is a dynamic sales CRM known for competitive pricing and robust features for lead engagement. Its pricing is competitive for SMBs. Freshsales offers an attractive free plan for up to three users. Then, the “Freddy AI” provides AI-powered lead scoring. Plus, the interface is generally user-friendly. Freshsales is best for budget-conscious SMBs looking for value.
However, you must consider that the Freshsales free plan has limited third-party integrations. Some advanced features are only available in higher-tier plans. And it may lack some sophisticated team organisation capabilities. The pricing of Freshsales (by Freshworks) as of May 2025:
- Growth: A$14,05
- Pro: A$60,88
- Enterprise: A$92,10.
Zoho CRM
Zoho CRM is versatile and widely recognised as sales tracking software for its extensive customizability and great value. Of course, it integrates with the extensive Zoho Suite and many third-party apps. Its mobile sales tracking app is highly functional. Zoho CRM is best for businesses of all sizes seeking scalable automation and analytics.
Consequently, you must consider the sheer number of features which means a steeper learning curve. And some find the user interface a bit dated in places. Zoho CRM pricing plan as of May 2025 is:
- Standard: A$21,85
- Professional: A$35,90
- Enterprise: A$62,44
- Ultimate: A$81,17.
Nutshell CRM
Nutshell CRM is designed to provide essential sales tools for small to medium-sized B2B companies. The sales automation capabilities are robust. Pipeline management is flexible for clear deal visualisation. Also, Nutshell CRM has built-in email marketing. And the customer support is often praised. So, Nutshell CRM is best for small B2B sales teams looking for all-in-one simplicity.
However, customisation options can be more limited than those of larger platforms. Some advanced features are in higher-priced tiers. Its mobile app functionality could be improved. Here is the Nutshell CRM pricing plan as of May 2025:
- Foundation: A$19,96 per user per month
- Growth: A$38,39 per user per month
- Pro: A$64,49 per user per month
- Business: A$90,59 per user per month
- Enterprise: A$121,30 per user per month.
Octobits
Octobits, a Nexalab product, is a sales performance dashboard for multi-channel data. With Octobits, you can get centralised data visualisation, automated reporting, budget spend optimisation, and integration-ready design. Backed by Nexalab’s decades of expertise, Octobits offers unmatched visibility. Octobits is best for SMBs that use multiple tools that need clearer visibility and tighter control.
However, please note that Octobits is a standalone CRM or a traditional sales tracking app. It’s an integration and dashboarding platform. It enhances your existing systems. Businesses still need their primary sales and CRM tools. That’s why you can get full access to Octobits for free until December 31, 2025. All to make your team explore its features without an initial investment.
Your Next Step
Various sales tracking tools can help your business. The problem is how well the chosen tool fits into your tech setup. It’s also about how you can see your performance across all channels. This is where expertise in integration matters. That’s why at Nexalab, we’ve spent decades making complex data accessible and actionable.
And that’s the reason we invite you to talk with our specialist. We can show you how we work. Plus, we can help you identify the bottleneck when choosing sales tracking software. At least, you do not navigate those circumstances alone. Book a free consultation with our team via Calendly here.
