Nexa Lab Blog – Email marketing can be a powerful tool to reach and engage your target audience. And using HubSpot email marketing, you can found this inbound marketing strategy as easy thing.
This is especially true for businesses that serve professional clients, such as managed service providers.
However, email marketing can be challenging if done manually.
You have to make the emails yourself, list all your contacts, and you don’t even know if your email campaign worked or not.
That’s why, if you decide to work on an email marketing campaign, you might need email marketing software for that.
One of the prominent options is HubSpot.
HubSpot is a leading marketing automation platform, offers a suite of features that can help you streamline your email marketing efforts and drive better results.
Today, we’ll explore more about HubSpot email marketing, its features, pros and cons, and how to get started.
Whether you’re new to email marketing or want to improve your strategy, we hope this article can give the insights you need to succeed.
But, before we jump into the topics, let’s refresh our knowledge about email marketing first.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending promotional messages or content to a group of people via email. According to HubSpot, this approach is used to build relationships with potential and existing customers, promote products or services, and enhance brand awareness.
Email marketing is often done to achieve several key objectives, such as.
- Building Loyalty and Trust: By providing valuable content and engaging with customers, businesses can foster loyalty and trust.
- Encouraging Repeat Business: Targeted emails can remind customers of products or services they may be interested in, encouraging them to make repeat purchases.
- Acquiring New Customers: Email marketing can also attract new customers by reaching out to potential leads with compelling offers or information.
In doing that, you can send various types of emails.
You might want, let’s say, to send an informational or onboarding email for a new client. Or, sending an email to potential leads with promos or discounts.
Some common types of email marketing activity are:
- Transactional Emails: These are triggered by specific actions taken by customers, such as purchase confirmations or password resets.
- Promotional Emails: These directly communicate special offers or product promotions to customers.
- Newsletters: Regular updates sent to subscribers that may include company news, tips, or articles of interest.
More in Nexalab’s blog: What is HubSpot App Marketplace? Features, Benefits, and Top App Options
HubSpot Features for Email Marketing
HubSpot’s email marketing tools offer a comprehensive set of features to help you create, send, and analyse your email campaigns. Some of the key features include:
Email Templates
HubSpot provides a wide range of pre-designed email templates that you can customize to match your brand’s look and feel. This makes it easy to create professional-looking emails without the need for extensive design knowledge.
List Management
HubSpot’s contact database and list management tools allow you to segment your contacts based on various criteria, ensuring that you’re delivering the right message to the right people.
Automation
HubSpot’s email automation features enable you to create sophisticated workflows that trigger personalized email campaigns based on specific actions or behaviours, such as website visits, form submissions, or page views.
Analytics
HubSpot’s reporting and analytics tools give you insights into how your email campaigns are performing, such as open rates, click-through rates, and conversion metrics. You can use this data to improve your strategies and optimize your email marketing.
Integration
HubSpot’s email marketing tools work with its other marketing and sales tools, like its CRM, social media, and landing page features. This creates a unified and data-driven approach to your marketing.
How do I start email marketing with HubSpot?
Getting started with HubSpot email marketing is relatively straightforward, even for those new to the platform. Here’s a high-level overview of the steps involved:
- Set up your HubSpot account and connect your email domain.
- Build your contact database by importing existing contacts or creating new ones.
- Segment your contacts based on relevant criteria, such as location, industry, or lead stage.
- Design your email templates using HubSpot’s drag-and-drop editor or choose from their pre-designed templates.
- Create your email campaigns, either one-off broadcasts or automated workflows.
- Schedule and send your emails, and monitor their performance using HubSpot’s analytics tools.
- Continuously optimize your email campaigns based on the data and insights you gather.
Email Marketing Software Alternatives
While HubSpot is a powerful email marketing platform, it’s not the only option available. Here are five other email marketing software alternatives that managed service providers may want to consider:
- Mailchimp: Mailchimp is a popular and user-friendly email marketing platform that offers a wide range of features, including email templates, automation, and analytics. It’s a great option for small to medium-sized businesses looking for a cost-effective email marketing solution.
- Constant Contact: Constant Contact is known for its easy-to-use interface and extensive library of email templates. It also offers features like list segmentation, A/B testing, and reporting, making it a solid choice for managed service providers.
- Sendinblue: Sendinblue is a versatile email marketing platform that offers a range of features, including email automation, SMS marketing, and CRM integration. It’s a good option for businesses that need a more comprehensive marketing solution.
- Moosend: Moosend is a feature-rich email marketing platform that focuses on automation, personalisation, and advanced analytics. It’s a great choice for managed service providers looking to create highly targeted and personalised email campaigns.
- Campaign Monitor: Campaign Monitor is an email marketing platform that emphasises design and user experience. It offers a wide range of email templates, as well as features like list segmentation, A/B testing, and detailed reporting.
Each of these platforms offers its own unique features and pricing structures, so it’s important to evaluate your specific needs and budget to determine the best fit for your managed service provider business.
Pros and Cons of HubSpot Email Marketing
Pros of HubSpot Email Marketing
One of the main benefits of using HubSpot’s email marketing tools is the wide range of marketing automation features it offers.
The platform lets you make complex automated workflows that send personalised email campaigns based on how your contacts interact. This can help you nurture leads better and send the right message at the right time.
Another key benefit is the seamless integration with HubSpot’s other marketing and sales tools, such as the CRM, social media, and landing page features.
This creates a cohesive and data-driven approach to your marketing efforts, making it easier to track performance and optimise your campaigns.
HubSpot’s email marketing tools also provide reporting and analytics, giving you useful information about how your campaigns are performing.
You can track things like open rates, click-through rates, and conversion rates, and then use this data to fine-tune your strategies and get better results.
Additionally, HubSpot’s email templates and design tools make it easy to create professional-looking emails without the need for extensive design expertise.
The platform also offers advanced segmentation and targeting features, allowing you to deliver highly personalised messages to your audience.
Cons of HubSpot Email Marketing
One potential downside of HubSpot’s email marketing tools is the higher pricing compared to some standalone email marketing platforms.
This might be a bummer if your businesses are on a tighter budget. However, the reason it has higher pricing itself is because HubSpot software pricing includes all the marketing tools they offer.
So, if you are looking for specific email marketing software only, HubSpot might not be your best option in terms of cost-effectiveness.
As an alternative, you may find that other options, such as Mailchimp or Constant Contact, are more cost-effective.
Another consideration is that HubSpot’s marketing automation features can be complex for users who are new to the platform.
The learning curve may be steeper than some other email marketing tools, which could be a barrier for some managed service providers.
More in Nexalab’s blog: What is Inbound Marketing? Difference with Outbound Marketing, Implementation, and Benefits
Conclusion
HubSpot’s email marketing tools offer managed service providers a powerful and versatile solution to streamline their marketing efforts and drive better results. You can leverage HubSpot’s features, such as email templates, automation, and analytics, to create engaging and personalized campaigns that resonate with your audience.
Investing in marketing software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your business growth, it needs to work with your other tools. While HubSpot App Marketplace offers some basic integration, you’ll need expert help when it comes to custom integration.
Nexalab’s App Integration can help you integrate HubSpot with custom integration, connecting HubSpot with other software, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.
