Nexa Lab Blog – HubSpot has become synonymous with effective marketing, rising to prominence as a leader in the marketing software landscape.
What sets HubSpot apart is its constant commitment to provide powerful tools that deliver tangible results for business.
Businesses big and small are drawn to HubSpot for its easy-to-use platform and powerful features that make marketing easier and more effective.
HubSpot’s marketing automation feature is one of their key drivers of its success. It helps businesses automate their marketing efforts, nurture leads more effectively, and deliver personalised content to a wider audience.
So what has HubSpot marketing automation to offer for businesses?
We’ll discuss HubSpot marketing automation today and explore how it can help businesses make their marketing more efficient and drive growth.
Without further ado, let’s get to it.
What is HubSpot Marketing Automation?
HubSpot marketing automation is one of the features that HubSpot marketing software has to offer.
It is included in their software ecosystem, which means you can start using this feature when you start subscribing to HubSpot marketing software.
This powerful feature allows businesses to automate repetitive tasks, nurture leads more effectively, and deliver personalised content at scale.
Imagine being able to send the right message to the right person at the right time, without having to manually trigger each action.
That’s the magic of HubSpot marketing automation.
For example, this feature allows you to set up automated email campaigns based on specific triggers, such as a user signing up for a webinar or downloading a whitepaper. This allows you to engage with leads in a timely and relevant manner, increasing the likelihood of conversion.
And the best part of it is that you can set up this automation workflow using a flowchart-like interface.
So, while “marketing automation” sounds sophisticated and complicated, HubSpot simplifies it by making it work through a drag-and-drop interface so even your not-so-tech-savvy marketer can do it.
More in Nexalab’s blog: What is HubSpot Operations Hub? Features, Pricing, and Benefits for Businesses
Is HubSpot marketing automation free?
While HubSpot does offer a free CRM with basic marketing tools, the full power of their marketing automation features comes with their paid plans.
It’s important to understand that marketing automation is a sophisticated tool that requires significant resources to develop and maintain.
The free version of HubSpot provides a taste of what’s possible, but it’s limited in scope.
On the other side, HubSpot’s paid plans offer varying levels of automation capabilities.
These range from basic email marketing automation in the Starter plan to advanced features like predictive lead scoring and custom event triggers in the Enterprise plan.
The pricing is tiered, so you can choose a plan that matches with your needs and budget.
In general, HubSpot divides their pricing into three tiers: Starter, Professional, and Enterprise
Each tier offers increasing levels of functionality and support, making it easy for you to scale your marketing efforts as they grow.
Additionally, HubSpot provides extensive training and resources to help users make the most of their automation tools and maximise their ROI.
How to Use HubSpot Marketing Automation
Using HubSpot marketing automation is easy, especially if you are just starting and trying it with the simpler workflow.
Let’s use email marketing automation, for example..
Here is the step-by-step tutorial according to HubSpot knowledge base
- Go to Marketing > Marketing Email
- Click Create email, select Regular, and click the Automation tab.
- You can choose from pre configured workflow templates, or create your own.
- For example, you can set up a workflow to automatically add contacts who click a link in your email to a list.
Of course, email marketing automation is just the simple beginning of what HubSpot marketing automation can do for your business.
As you become more comfortable with the platform, you can explore more advanced features such as lead scoring, personalised content, and automated lead nurturing campaigns.
How to Implement Marketing Automation into Your Business
So when we talk about implementing marketing automation into your business, it means you’ve just started a journey. So it’s important to have a plan, strategy, and a clear destination in mind.
How do you implement marketing automation into your business?
The first step is to define your goals.
What do you want to achieve with automation?
Is it lead nurturing, customer retention, or perhaps streamlining your sales process?
Once you have a clear objective, you can start mapping out your automation strategy.
Start small and build from there.
Begin with simple workflows, like a welcome email series for new subscribers.
As you become more comfortable with the tools, you can create more complex automation sequences.
Data is the fuel that powers effective automation.
Make sure your CRM is up-to-date and your contact lists are well-segmented.
This will allow you to create targeted, personalised automation that resonates with your audience.
Remember, automation is not a set-and-forget solution.
Regularly review your automated workflows, analyse their performance, and make adjustments as needed.
A/B testing can be a powerful tool in optimising your automation strategies.
Don’t be afraid to experiment with different approaches to see what works best for your audience.
Finally, remember that automation should enhance, not replace, the human touch in your marketing efforts.
Use automation to handle repetitive tasks, freeing up your team to focus on strategy and creativity.
The goal is to create a seamless blend of automated efficiency and human insight.
With the framework above, you can implement marketing automation with whatever tools are available to you.
Keep in mind that while HubSpot marketing automation is surely powerful, it is not the only option available.
How does HubSpot Marketing Automation Integrate with Other Marketing Software?
In the complex ecosystem of modern marketing, no tool exists in isolation.
HubSpot understands this, which is why their marketing automation platform is designed with integration in mind.
One of HubSpot’s strengths is its extensive marketplace of integrations.
From social media management tools to CRM systems, HubSpot can connect with a wide array of third-party applications.
This means you can centralise your marketing efforts, pulling data from various sources into a single, unified platform.
For example, you can integrate HubSpot with your e-commerce platform to trigger automated emails based on purchase behaviour.
Or connect it with your customer service software to create automated workflows for support ticket follow-ups.
The possibilities are vast and can be tailored to your specific business needs.
HubSpot’s API also allows for custom integrations, giving developers the flexibility to create bespoke solutions.
However, keep in mind that you might need technical help to set up and make sure these integrations work properly.
So, if you feel overwhelmed with it all, don’t hesitate to reach out to HubSpot’s support team or hire a developer with experience in API integrations like Nexalab.
They can help streamline the process and ensure that your integrations are running smoothly, allowing you to focus on growing your business.
More in Nexalab’s blog: 10 HubSpot Free Tools That Every Business Should Know About
Conclusion
HubSpot marketing automation is more than just a tool; it’s a catalyst for transformation in your marketing efforts. While it requires an investment, both in terms of cost and effort to implement, the potential returns in efficiency, lead quality, and customer engagement are substantial.
Investing in marketing software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your business growth, it needs to work with your other tools.
Nexalab’s App Integration can help you integrate HubSpot with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.
