Nexa Lab Blog – Are you finding it hard to keep up with digital marketing?
Do you juggle multiple tools and platforms just to keep your marketing efforts running?
Does the ever-changing nature of technologies and strategies overwhelm you?
If you nod to any of these questions, know that you are not alone.
These are challenges facing many business owners every day. However, if you are looking for the solution to wrangle all your marketing processes, one brand that might come to you is HubSpot Marketing Hub.
But, what is HubSpot Marketing Hu?
Today, we will go deeper about the HubSpot Marketing Hub, especially the features it provides and its pricing.
So, let’s dive right in!
What is the HubSpot Marketing Hub?
HubSpot Marketing Hub is a part of the service offering from HubSpot.
HubSpot itself is a comprehensive marketing, sales, and CRM platform designed to help businesses attract, engage, and delight customers.
They divide their service offering into 6 “hub” which are:
- Marketing Hub
- Sales Hub
- Service Hub
- Content Hub
- Operations Hub
- Commerce Hub.
It’s a powerful tool that combines various marketing functionalities into one user-friendly interface.
But what sets it apart from other marketing tools?
For starters, HubSpot Marketing Hub is built on the inbound marketing methodology, which focuses on creating valuable content to attract potential customers naturally.
This approach aligns perfectly with modern consumer behaviour, where people prefer to find information on their own rather than being bombarded with interruptive ads.
Moreover, HubSpot Marketing Hub is integrated with other HubSpot products, creating a unified platform for all your marketing, sales, and customer service needs.
This integration is crucial for businesses looking to create a cohesive customer experience across all touchpoints.
Think of HubSpot Marketing Hub as your all-in-one marketing Swiss Army knife.
It provides tools for content creation, social media management, email marketing, lead generation, and much more – all under one roof.
This centralisation not only saves time but also ensures consistency in your marketing efforts across different channels.
More in Nexalab’s blog: Digital Sales Analytics, Definition, Metrics, and How to Implement It
What is the difference between HubSpot Marketing Hub and Sales Hub?
While both are part of the HubSpot ecosystem, Marketing Hub and Sales Hub serve different purposes and cater to different aspects of your business growth strategy.
HubSpot Marketing Hub, as we’ve discussed, is all about attracting and engaging potential customers.
It focuses on creating and distributing content, managing social media, optimising for search engines, and nurturing leads through email marketing and automation.
On the other hand, HubSpot Sales Hub is designed to help your sales team close more deals efficiently.
It provides tools for managing contacts, tracking deals, automating outreach, and analysing sales performance.
Think of Marketing Hub as the tool that fills your sales funnel, while Sales Hub helps you convert those leads into customers.
While they serve different functions, the beauty of the HubSpot ecosystem is that these tools work together seamlessly, allowing for a smooth handoff between marketing and sales teams.
Let’s look at some of the things that HubSpot Marketing Hub has to offer so you can have a better idea of it.
Features of HubSpot Marketing Hub
HubSpot Marketing Hub provides features that support various aspects of digital marketing. According to HubSpot Marketing Hub websites, they grouped the features into three categories: tools for revenue generation, features for marketing team productivity, and reporting and analytics capabilities.
The revenue generation tools help you track and manage leads, automate marketing campaigns, and personalise content for better engagement. From that category, there are 3 popular features, which are
- Forms: HubSpot Marketing Hub offers customisable forms that can be embedded on websites or landing pages. These forms allow businesses to capture visitor information, turning casual browsers into potential leads.
- Email Marketing Tools: The platform provides a suite of email marketing tools, enabling businesses to create, send, and analyse email campaigns.
- Ads Software: HubSpot’s ads software allows marketers to manage and optimize their digital advertising efforts.
Another important feature of HubSpot Marketing Hub is the productivity tools. This helps businesses optimize their marketing efforts. The popular features in this category include:
- AI for Marketers: HubSpot incorporates artificial intelligence to assist marketers in various tasks. This could include
- Campaign Management: This feature allows marketing teams to plan, execute, and monitor marketing campaigns from a central location.
- Marketing Automation: Automation tools help you to do repetitive tasks automatically so you can create more efficient workflows.
The last part of the HubSpot Marketing Hub is the reporting and analytics tools.
Marketing analytics tools display data about marketing performance, including website traffic and conversion rates.
Popular reporting and analytics features of HubSpot Marketing Hub include:
- Marketing Analytics: HubSpot provides tools to analyse the performance of marketing efforts.
- Dashboards & Reporting: These features offer a visual representation of marketing data, allowing teams to quickly grasp key metrics.
- Advanced Marketing Reporting: For more in-depth analysis, HubSpot offers advanced reporting capabilities.
These features are integrated within the platform, creating a unified system for managing marketing efforts. Users can attract potential customers, engage with them, and track the results of their marketing activities within the same environment.
The availability of specific features varies depending on the subscription level. HubSpot Marketing Hub offers different tiers of service, each with its own feature set. Users select the tier that aligns with their needs and resources.
Is the Marketing Hub free?
The short answer to this is, yes, HubSpot Marketing Hub is free.
However, it’s important to note that the free version of the software is kind of the trial version of it. You may find many restrictions on the software if you are using the free version of HubSpot Marketing Hub.
But it’s always a good idea to use the free version as your entry point into the platform to familiarise yourself with its capabilities before deciding to upgrade to a paid subscription.
As we all might already know, business software is expensive. So, by taking advantage of the free version first, you can determine if HubSpot Marketing Hub is the right fit for your business needs without committing to a costly subscription right away.
After trying the free version, then you can consider the “full version” of HubSpot Marketing Hub. In general, they offer 3 pricing tiers.
- Starter: $20/month per seat
- Professional: $890/month (3 seats included)
- Enterprise: $3600/month (5 seats included)
The Starter plan is designed for small businesses just beginning their marketing automation journey, while the Enterprise plan offers advanced features for larger organisations with complex marketing needs.
While it’s not free, many businesses find that the ROI from using HubSpot Marketing Hub far outweighs the cost.
The efficiency gains, improved lead quality, and enhanced customer engagement often lead to significant revenue growth that justifies the investment.
Moreover, when you consider the cost of piecing together multiple individual tools to achieve the same functionality, HubSpot’s all-in-one solution often proves to be more cost-effective in the long run.
It’s also worth noting that HubSpot offers a wealth of free educational resources, including their HubSpot Academy, which can help you and your team make the most of the platform and stay up-to-date with the latest marketing best practices.
More in Nexalab’s blog: What Is Advanced Sales Analytics? Definition, Techniques, and Best Practice
Conclusion
HubSpot Marketing Hub offers a comprehensive solution that can help you attract, engage, and delight your customers more effectively.
From content creation to lead nurturing, from social media management to in-depth analytics, HubSpot Marketing Hub provides all the tools you need to execute a successful inbound marketing strategy.
Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your CRM, it needs to work with your other tools.
Nexalab’s App Integration can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.
