Boosting Warm Leads by 30% & Simplifying Workflows: Here’s How Interscale Leveraged Nexalab’s HubSpot Connector
Client Overview:
Interscale’s ambition to deliver unparalleled IT solutions for AEC businesses was often hampered by their limited ability to make data-driven sales decisions. While they relied on Datto Autotask PSA for operational insights, its sales capabilities fell short of delivering the clarity they needed. HubSpot’s CRM promised deeper sales insights—but the lack of integration between the two systems hindered their potential.
Challenges
Disconnected Systems, Missed Opportunities
The fragmentation between Datto Autotask and HubSpot left Interscale’s sales team struggling with:
- Siloed Data: Contacts and opportunities were scattered across platforms, making it impossible to track the full customer journey.
- Inefficient Workflows: Manual data entry consumed valuable time and led to inconsistencies.
- Unclear Insights: The absence of a unified view made it hard to identify trends or prioritize high-value leads, resulting in missed opportunities and reactive strategies.
Solution
Seamless Integration with Nexalab’s HubSpot Connector
To address these pain points, Nexalab introduced the HubSpot Connector—a tool designed to harmonize Datto Autotask PSA with HubSpot CRM. The integration didn’t just sync data; it created a real-time, centralised hub where sales and service teams could collaborate effortlessly. By synchronizing contacts, companies, and deals, the HubSpot Connector turned fragmented data into actionable insights.
Results
Transforming Sales Operations
The impact of Nexalab’s HubSpot Connector was immediate and profound:
- 30% Increase in Warm Leads: The integration unveiled previously hidden opportunities, improving lead generation and engagement.
- Optimized Workflows: Automated synchronization eliminated manual data entry, saving hours of valuable time for the sales team.
- Actionable Insights: Unified, real-time data empowered Interscale to prioritize leads and tailor strategies, driving higher conversion rates.
Proactive Sales for Strategic Growth
Nexalab’s HubSpot Connector transformed Interscale’s approach to sales. By bridging the gap between Datto Autotask and HubSpot, it gave their team the tools to shift from reactive problem-solving to proactive strategy. With improved workflows and a clearer understanding of their pipeline, Interscale is now setting new standards in sales precision and client service.
Interscale’s success story is a testament to the power of seamless integration. With Nexalab’s HubSpot Connector, they unlocked a 30% boost in warm leads, saved hours of manual effort, and empowered their sales team with actionable insights.
Take Your Sales Strategy to the Next Level
help you unlock growth and efficiency.