About Project
- Client: Angeleve (beauty-tech innovator combining AI and hairstyling)
- Service / Solution: Agile Web & App Development + SEO-Optimized Website
- Project Status: Completed
Description
Angeleve is a pioneer in blending artificial intelligence with hairstyling solutions. Their mission: to create sophisticated beauty-tech experiences that engage users meaningfully. When they came to Nexalab, their aim was to scale digitally—boosting visibility, improving engagement, and launching an app — all while staying lean, fast, and aligned with budget.
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The Challenge
- Low online visibility and limited traffic, impeding growth in a competitive market
- Need for a rapid-launch app that captivates users yet aligns with tight budgets
- Existing website was not optimized for SEO or ease of content management, slowing updates and limiting discoverability
Our Solution
- Discovery & Strategy – Deep dive into Angeleve’s brand, audience, goals, and technology needs.
- Fast, Cost-Effective App Development – Agile build of user-centric mobile app with focus on usability and launch speed.
- Modern, SEO-First Website Redesign– Designed a responsive and intuitive interface, developed the virtual try-on feature, built the product catalog and integrated e-commerce affiliate links.
Results & Impact
- Metric / Outcome
- 8,000 Monthly Visitors
- 600 Active App Users
- Sustainable Content Management
- Effect
- Boosted website traffic significantly within the first month post-launch
- Strong adoption and daily engagement soon after app release
- Simplified website backend allows more frequent updates & content control
Key Takeaways
A lean, agile approach can deliver high impact fast: web + app + SEO yields real growth
SEO optimization prior to launch pays off immediately in visibility & organic reach
Empowering clients with easy content management increases agility and adaption over time